AI Advantage Smarter Advertising on Google Ads
Masterclass Synopsis
Full-funnel AI-powered solutions in Google Ads can significantly improve your marketing results by optimizing every stage of the customer journey. From awareness to conversion, AI-driven tools can intelligently target audiences, predict user behavior, and serve personalized ads that resonate with potential customers at the right moment.In this workshop you’ll see how this dynamic, data-driven approach not only enhances efficiency but also drives higher engagement and conversion rates, making your ad campaigns more impactful and cost-effective.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Understand the importance of AI in Digital Advertising.
- Present the Full Funnel AI powered Solutions and how it impacts advertising on Google.
- Know the AI Essentials to get started.
Naoufal Nachir
Partner Director
Naoufal NACHIR is the Google partner director at ALEPH HOLDING where he oversees Google ads activities in Morocco. Naoufal has spent almost his entire career in the media, first offline as a business development manager and then as sales director and operations director (offline/online) for one of the largest advertising media sales houses in the country.
Nermin Girgis
Partner DirectorNermin is a digital advertising expert with 20 years of experience in Digital Sales, operations and technical executions. Currently I lead Google Partnership in Mena Region in Mediam Group by Aleph.As the exclusive Reseller for Google Ads in Morocco, our mission is to enrich the market's digital knowledge and support brands in Morocco to grow their business online leveraging the power of Google Ads AI solutions.
