Président Groupement des Annonceurs au MarocMorocco
OpenAI's ChatGPT took the digital world by storm after its release in late 2022, amassing over one million users within a week of going live. This is Just one example of how AI, Machine Learning, and Neuromarketing are changing Marketing as we know it.
We can either adapt or be left behind. In this keynote, I will share with you how you can leverage all these tools to improve your marketing performance and efficiency.
Chief Marketing Officer & COOUnited States
How and Why the marketing function is transformed in the digital era ?
How the maketing and communication functions are rushed today ?
What are the new skills these jobs will need ?
Chief Marketing OfficerMorocco
Co-Founder & PresidentUnited Kingdom
Chief Growth Officer Africa Middle EastSouth Africa
Co-founder and associate DirectorMorocco
Thomas Kolster challenges the audience with a tour de force around the purpose landscape to an emerging post-purpose market looking for fresh answers. In challenging economic times will value for money win over values? Most leaders and companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity.
Kolster demonstrates how to build an authentic leadership that inspires change. It's not about making people believe in your company’s purpose, but rather making them believe in themselves and their ability to bring about change.
Author and Purpose PioneerDenmark
In a world where most people hate advertising and avoid it or even pay not to see it, smart digital marketers know how to create a brand story that stands out, captures attention, and defines an identity. So what is the secret that the highest-performing brands understand when developing their digital marketing plans? A strategy based on science but built by emotion.This session will walk through a unique framework that you can use to develop an integrated digital brand strategy that drives performance with cut through creative.
Co-Founder & PrincipalUnited States
Insight into what people are searching for online in 2022. Google analyzes billions of search terms to identify emerging trends and consumer behaviors.
This reveals powerful insights into our consumers’ changing needs, values, and priorities. Customers are now focusing on health, sustainability and financial literacy. People will have a lot to navigate in 2023.
Marketers can prepare for this moment by combining investment known to drive growth with new insights and AI-powered tools to enable creativity and innovation.
Digital Growth ConsultantUnited Kingdom
The forced digitalization that took place since the emergence of COVID19 has accelerated digital transformation and radically changed lives and businesses in every corner of the world. In order for African companies and businesses
to succeed in their digital transformation, they need to get ready to seize the new opportunities ahead.
What are those opportunities ?
And what successful models of digitalization can Africa learn from in order to achieve optimal result ?
Founder & DirectorChina
Exploring the future of e-commerce in Africa Insights, Context, Challenges
To thrive in the e-commerce space now it’s more important than ever to stay ahead of the curve and adopt emerging trends.
During this session, you will review the changes in the industry and learn more about the trends that will define 2023.
Group Chief Marketing Officer JumiaIvory Coast
E-commerce experts will review the changes in the industry in Morocco and share their thoughts about the trends that will define 2023.
Chief Executive OfficerMorocco
Chief Executive OfficerMorocco
Chief Executive officerMorocco
Are you curious to learn more about the unique and fascinating ways of living across Africa? If so, then get ready to test your knowledge in the Africa Lifestyle Quiz. As we delve into the Quiz, we explore the diverse and vibrant ways of living across the vast continent. From the colorful and intricate fabrics of West Africa to the rhythmic and soulful beats of Southern Africa, there are many facets to African lifestyle.
This quiz will challenge your knowledge of the unique lifestyles, values and digital landscape of African societies. You will also discover how modern influences and globalization are shaping the lifestyles of Africans today. So, get ready to embark on a journey of discovery and learn about the rich and multifaceted African way of life.
For brands to grow in a digital ecosystem, it must do so in a safe space. Brand safety is not a need to have, it’s a must have.
Regulations are mostly an afterthought or after the fact, so they can’t create the first-hand safety, brands need in an ever changing the digital world. As consumers, take more of their daily routines online as a result of their busy life and improvement in digital infrastructure. Advertisers have no option than to take their messages to where their customers are.
Digital spend will increase; and as always criminal elements will follow the money. Ad fraud is real and must it be tackled. Brand safety ? GARM to the rescue.
Chief Marketing OfficerUSA
Entertainment was at the heart of the relationship between brands and consumers. However, at some point in the last decade, we believed that consumers were time deprived.
We limited our stories and ironically swapped out entertaining for - advertising. In reality, entertainment was always worth their time, and yours, because it sells.
And at the heart of entertainment comes a new voice and a new age of influence – creators.
Partnership Manager TikTokEMA
Digital platforms have provided unlimited opportunities to publish and share content that add value to the customer experience.
Brands are creating so much content today that users don’t have enough time to interact with all of it.
Creative strategies vary based on the industry and the platforms used. Keynote will share Effective strategies for each platform (Youtube, Tiktok, Meta, Instagram, Twitch) and will also include the commercial outlook for CTV (Netflix, Hulu, Prime). In addition will discuss how to payoneer upcoming fast moving platforms (OTT, BeReal) and Technologies (Chat GPT, Jasper.ai, Dall E) to streamline content production and distribution in 2023 and beyond
Chief Executive Officer – WeblooUnited States
It is the sum of experiences that makes us who we are as human beings. The same goes for brands. Whether we talk about Customer eXperience, User eXperience, Employee eXperience, or ultimately Total eXperience, these are just expressions that lead us to one thing that we should remember:
It is human experiences that determine what a brand should be.
By combining creative thinking and design thinking, it is the experience and the implementation of a corporate culture that will determine the great brands of tomorrow.
Executive Creative DirectorMorocco
This session will explore the Complex Relationship Between Digitalization and Sustainability
Founder and managing directorUnited Arab Emirates
We live in an increasingly VUCA world (Volatile, Uncertain, Complex and Ambiguous). The volatility and complexity that surround us means that there have never been so many threats in human history, and, at the same time, there have never been so many opportunities. In order to exploit the possibilities of such a world, one must first understand its profound nature. And then, based on concrete examples concerning both well-known companies and SMEs, we will present the different strategies that combine agility, anti-fragility and proactivity that lead to an increase in the chances of success for a company in such an environment.
Director of the center for Science and The Quest for meaningFrance
Face au bouleversement de la production et la diffusion des programmes audiovisuels, quelles sont les perspectives de la TV traditionnelle à l’ère du digital ?
Quels nouveaux modes de consommation de la TV par les nouvelles générations ?
Comment repenser l’expérience de découvrabilité et de navigation des programmes face à l’augmentation du nombre des offres tv online et offline et la nouvelle façon de consommer les contenus.
Le support télé tel qu’on le connaît aujourd’hui est-il destiné à disparaître complètement pour les générations futures, au profit des supports numériques (téléphone, tablette, ordinateur) ?
Marketing & TV program DirectorMorocco
Head of ResearchSpain
Co-fonder et Associate DirectorMorocco
A usecase that designs and analyzes, from a marketing perspective, key figures, insights and date of the brand 'Morocco' global radiance during the Football World Cup in 2022. The Moroccan football/soccer team, “Les Lions de l’Atlas”, made history by becoming the first team from Africa/the Arab world to reach the semi-finals stage during its participation to Fifa world Cup 2022 in Qatar. This had a huge impact on the ‘Morocco’ brand at all levels: awareness, likability, interest… and on multiple areas (sports, tourism,…). The speakers, coming from the Marketing/Brand building and Digital worlds are analyzing, through a mix of approaches (social listening, semantical analysis, topic modeling…) the key insights on the brand performance, using world-class tools and analysis to identify relevant takeaways. An approach that can be an inspiration for Brand builders to understand how data can be translated into actionable insights, at business level.
Expert en marketing & en transformation digitaleMorocco
Durant ce panel, nos intervenants échangeront sur le rôle du digital digital dans la promotion de la marque Maroc à travers 3 axes :
- Comment aujourd’hui la marque Maroc est promue à travers les initiatives de « Morocco Now » portée par l’AMDIE et de « Maroc Terres Lumière » portée par l’ONMT
- Comment peut-on adopter une stratégie de Morocco Branding globale après l’exploit réalisé par l’équipe Nationale de Football durant la Coupe du Monde 2022
- Comment le digital peut contribuer à la promotion de la marque Maroc à l’international
Managing Director of AMDIEMorocco
Chief Executive OfficerMorocco
Président Groupement des Annonceurs au MarocMorocco
Brands and Communication DirectorMorocco
Marketing Director - Beko North West AfricaMorocco
In just a few months, Generative AI (new technologies based on Artificial Intelligence) is revolutionizing the way we create texts, photos and videos.
New tools such as Dall-e, Midjourney for visuals assets or ChatGPT (Microsoft), Bard (Google),… for texts, will change the way brands and agencies are doing marketing forever. Just imagine if you could design a highly detailed photo or video in any styles (3D, drawing, photorealistic, painting…) in a few seconds by just entering a text prompt ?
Or how can you leverage ChatGPT has a coach for your marketing strategy or business plan ?!
Discover in this session the possibilities, risks, opportunities, solutions behind Generative AI for marketing and creativity.
Cofounder - HUB InstituteFrance
The monetization of media in the era of artificial intelligence is a complex and evolving topic. With the rise of AI technology, traditional methods of generating revenue such as advertising and subscriptions are being challenged. New opportunities have emerged such as using AI to personalize content and improve user experience, which can lead to increased engagement and new sources of revenue. However, the use of AI in media also raises ethical concerns, such as privacy and algorithmic bias, that need to be addressed. The media industry must strike a balance between leveraging the benefits of AI and preserving the integrity of its content and audience. The future of media monetization in the AI era will depend on the ability of the industry to adapt and innovate.
Founder of The soicieties.mediaFrance
With a market size growth of 62% per year from 6 Billions in 2021 to 500 billions in 2030, it is now the time for
enterprise adoption for the blockchain technology behind the web3 and the metaverse.
With an expected impact 10 times bigger than the internet all sectors will be impacted, and the marketing industry will also benefit from this technology. According to Accenture, 55% of decision makers from media companies consider the blockchain technology as a top5 priorities for their business.
This keynote will present the vision of the web3 and the metaverse with an analysis of the specific impact on the marketing industry trough business oriented material illustrated by real use-cases.
Modern marketing and business are built on data. It enables us to make data-driven decisions, target our marketing efforts, and comprehend our customers better. The significance of data in marketing will only grow as a result of the expansion of digital channels and the advancements in big data. The newest trends and best practices in data-driven marketing will be covered in this session, along with tips on how to efficiently gather, evaluate, and apply consumer data to meet your where they are. Whether you're a marketer, a business leader, or a data professional, Data should be at the center of your efforts
CTO - LoopUSA
Marketers always want to know, "what will change ?". Let’s explore a more important question, "what won't change ?".
Why does ‘what won't change’ matter more ? You can build a business on ideas that won't change.
In this session, Ty Heath, Director Market Engagement at LinkedIn's B2B Institute think tank will cover the three macro trends that will define the next 10 years of B2B marketing.
The first trend will address the increasing importance of brand building.
The second trend will explore creative strategies, and the final trend will cover distribution the two building blocks of effective brand marketing.
Director, Market Engagement, The B2B Institute at LinkedIn.USA
A case study showcasing in-the-moment mobile shopper research across developed and emerging markets, bricks & mortar, eCommerce,
modern and traditional trade brought to life by a range of local, regional and global clients.
This session will demonstrate:
1. The role that digital techniques can play in shopper research across Africa
2. How to use technology to overcome the cost, sample size and finite shopper occasion limitations of Shop-Alongs
3. An In-The-Moment mobile shopper diary approach that delivers thousands of offline and online shopping occasions
4. How this emerging technique helps target and optimise in-store and above the line marketing investment
Chief Executive OfficerAustralia
With the everchanging audience and the evergrowing digital platforms, it is important for every marketer to sustain and grow your current and new audiences by including diversity in every context of the word. The solution is not to get it right once but to lead with it everyday.
Chief Marketing Officer - Dallas MavericksUnited States
Only 20% of the brands that Africans admire are made in Africa and 30% of the Top 100 brands are driven by technology. Technology has had a transformational impact in the continent, breaking barriers, connecting people, enabling access to financial services and transforming commerce. As the AfCFTA which seeks to create the largest free trade area of 1.2 billion people with a combined GDP of over $2.5 trillion, moves to accelerate intra-Africa trade from a base on 18% in 2020 to 50% by 2030, there is no question that digitally-brands will be critical lead the way in the transformation of the continent.
Social & Media are two words that don’t fit together at all. Social is about people. About life. About real interactions. Real conversations. Media means “how many should I pay to reach people that don’t want to be reached by me. People that don’t want to see me. People that don’t care about me”. The rise of paid media, how the kpi’s are named on social media (likes, fans, engagement…) and how Social Media are built push brands to do wrong things. To believe wrong things. And to forget the one that matters.
Deputy Managing Director, Head of Social MediaFrance
Social experiments for brands are a powerful way to engage with audiences and create im-pactful campaigns. In this keynote, we will explore the keys to making insightful, impactful, and viral experiments. Using a Moroccan study case as an example, we will discover how brands can use social experiments to create meaningful connections with their customers and build brand loyalty. This presentation is a must-see for any brand looking to explore new ways to engage with their audience and create lasting impact.
Chief executive officerMorocco
Digital Trends Morocco Results Digital trends Morocco is the research study that give the trends to the Moroccan market on the evolution of the Digital Adoption and transformation inside the companies from a Marketing perspective. It shows also the evolution in terms of capabilities and investments of the different advertisers and sectors
Director of Growth Strategy for AfricaMorocco
Digital Trends Morocco Results
Brand & Communication DirectorMorocco
Senior Director of Digital Marketing and InnovationMorocco
CEO - Tribal DDBMorocco
Co-founder and CEOMorocco