Meet our Speakers

Éric M'Boua is a renowned figure in event hosting and TV production with over 20 years of experience across Africa and internationally.He has worked in France, Canada, Côte d'Ivoire, and now Morocco, hosting over 100 prestigious events, including the Africa CEO Forum Awards, UE-Africa Forum, Women In Africa Initiative, and the Trophées Francophones du Cinéma, as well as corporate events for global brands like Coca-Cola, Total, Orange, and Visa. His dynamic style makes him highly sought after for both corporate and digital-focused events like African Digital Week, Adicom Days and the Africa Cybersecurity Conference.On television, Éric has hosted prime-time shows on major networks such as NCI, Canal+, and RTI, reaching millions of viewers across the continent. Passionate about nurturing the next generation of African talent, he has also co-founded AfroVFX.COM, a program dedicated to mentoring young creatives in visual effects, in partnership with the Orange Digital Center. Éric operates from Marrakech, working across the Africa-Europe region in event hosting, coaching, production, and communication strategy.

Andy Stalman, one of the world's leading brand experts, CEO of TOTEM Branding, acclaimed speaker and author of three bestsellers.Andy Stalman is a branding authority, a futurist, a world reference in his field. With more than 30 years of experience, he has developed projects on five continents. His work and influence in the world of branding has led Andy to be recognized as one of the world's leading branding experts, and globally referred to as “Mr. Branding”. He is currently co-founder and CEO of TOTEM Branding, recognized as one of the most reputable branding companies in the world.As a famed speaker, he has shared the stage with leaders such as Barack Obama. He is a professor at prestigious business schools.Author of 3 best sellers: “BrandOffOn. The Branding of the Future”, considered one of the most influential books of the 21st century. “HumanOffOn: Is the Internet changing us as human beings?”. AND “TOTEM. Transforming customers into believers”.It has the purpose of creating and transforming brands that bring people together. And the mission to help unlock the power of brands to help leaders, businesses and communities to grow.One of the “100 best speakers in Spain” according to the consulting firm Thinking Heads. Member of the LinkedIn Top Voices program.

Thebe Ikalafeng is a Hall of Fame global African branding authority and THE leading advocate for a brand-led African agenda. He has been recognized as one of the 100 Most Influential Africans by New African Magazine (UK), Reputation International (UK) and Most Influential People of African Descent (MIPAD)(USA).A trailblazing marketer, since being awarded a Marquette University American Marketing Association for marketing excellence upon graduation in 1992 in the United States of America, he has made a sustained, distinguished and consequential contribution to branding and in reframing the African narrative for over 30 years.He is the founder of The Brand Leadership Group, a multi-disciplinary advisory group at the intersection of strategy, creativity and intellectual property law; the founder of the seminal independent non-profit Brand Africa movement for a brand-led African renaissance and ‘Brand Africa 100: Africa’s Best Brands’ initiative which is widely referenced as the definitive barometer of brands in Africa.He has received Lifetime Achievement awards by Financial Mail AdFocus and the Public Relations Institute of Southern Africa, and an EMY Africa Special Recognition Award in Ghana for driving a brand-led African revolution. He has been to every country in Africa and every continent in the world from Cape to Cairo, and the Arctic in Greenland to Antarctica; trekked the rare silverback gorillas in Rwanda and Uganda; summitted Mt. Kilimanjaro and Mt. Sinai, and jumped the 216m high Bloukrans Bridge bunjee in South Africa, among his many breath-taking adventures to 120 destinations globally.Born and raised in Kimberly, South Africa, he was educated in the USA, Italy and South Africa. He holds BSc Business Administration, MBA and LLM (Intellectual Property Law) degrees. In 2024 the University of Johannesburg and University of South Africa conferred him with honorary doctoral degrees, PhD (Honoris Causa), for his thought leadership and contributions in Africa. A consummate pan-African, “Thebe is Africa,” (TedxGhana) and ‘foremost branding authority in Africa,’ (African Business).

Aerospace engineer and entrepreneur, ​O​scar ​Pierre began his professional career as an aerodynamics engineer at Airbus, based in Toulouse. After 6 months he decided to look for new challenges and dedicate to creating a new business,and in early 2015, he created Glovo. Previously, while studying, Pierre had already founded Zikkomo.com, a charitable platform in Malawi, and LoveItLocal.es in 2014, a website dedicated to promoting local artisanal businesses. In 2017, two years after launching Glovo, Oscar was named among the most influential young Europeans by Forbes magazine.

Iris Diaz, an award-winning marketing visionary, is the Director of Marketing and Brand for FIFA World Cup 2026, overseeing efforts in USA, Mexico, and Canada. She was previously the first Latina Chief Marketing Officer for the Dallas Maverick and the NBA.Diaz is dedicated to reshaping a diverse sports marketing lense, championing inclusivity, and creating pathways for more women of color in sports. She recently received the highest prestigious OHTLI award from the Mexican Government for her contributions to opening paths for others.

Nominated as one of the influential women in sports by the Africa Sports Ventures Group—ASVG, Aicha DIOP has more than 15 years of experience in Branding, Strategy, Digital & Social, Marketing & Communication, and is currently the Marketing Director for Basketball Africa League (BAL).She has previous global experiences such as IBM, Marketing Brand and Strategy at Flash Entertainment Sport and Entertainment company in UAE, Marketing Manager at Sorbonne in the MENA region and others. She is Senegalese and a proud African, but she also considers herself a World Citizen!She was born and raised in the Middle East and Africa, namely in Senegal, Kuwait, Egypt, UAE, Morocco, Qatar, and France. I speak four languages: Wolof, French, English, and Arabic.

Fabien is VP in Vivendi in charge of innovation. He oversees the implementation of new technologies (web 3.0, AI, etc) in businesses. He is also General Secretary of the “Ligue pour la Sécurité du web 3.0” which is the French public-private association to protect users from hacks and frauds (deepfakes, etc).Fabien has been elected Mayor of Verneuil-sur-Seine in 2020. He has also been lecturing in many schools and universities.

Dr. Kaoutar El Maghraoui is a Principal Research Scientist at IBM T.J. Watson Research Center and an Adjunct Professor of Computer Science at Columbia University.She leads the AI testbed at IBM Research AI Hardware Center, focusing on advancing AI accelerators and systems. Her expertise includes systems research, distributed systems, high-performance computing, and AI hardware-software co-design.Dr. El Maghraoui earned her Ph.D. from Rensselaer Polytechnic Institute and holds bachelor’s and master’s degrees from Al Akhawayn University, Morocco. She has received numerous accolades throughout her career, including the Robert McNaughton Award, the Best of IBM award, several IBM technical accomplishment awards, and the IEEE TCSVC Women in Service Computing award. She is an ACM Distinguished Member, ACM Distinguished speaker, Senior IEEE Member, and an active leader in promoting women in science and technology. She co-chairs the Arab Women in Computing organization and serves on the AFCHIX International Advisory Panel, supporting African women in STEM fields.

Tyrona Heath is a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology.With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth.Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion.Marketers benefit from Ty’s marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”. Beyond marketing, Ty served as the President of LinkedIn’s Black Inclusion Group (BIG).Today, Ty serves on the Digital Marketing Institute’s Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.

Amine Raihani manages the North Africa region at TikTok based in Dubai, TikTok’s regional HQ. As part of the New Markets team, he launched TikTok For Business in Egypt, Morocco, Pakistan, Turkey, and South Africa.He has a solid background in technology and business development, previously working at Meta (Facebook) as a Senior Account Manager, handling business relationships across the Middle East and Africa.His diverse experience and leadership in market expansion makes him avaluable speaker on the intersection of technology and international business.

Since the late 1990’s, Laura has worked with customers to solve complex business problems using AI/ML and data analytics.Laura’s subject matter expert on customer analytics solutions brings a wealth of real world experience across a broad range of industries.Since joining AWS in 2019, Laura has held Business Development, Product Management, and Strategic Consulting roles.

Kahi Lumumba, born in 1984, is the co-founder and CEO of Totem Experience Group, a leading digital communication firm with a strong presence across Africa. Under his leadership, Totem Experience Group, with 50 employees and revenues of2M $, has spearheaded groundbreaking digital marketing campaigns for global brands like Visa, Coca-Cola, and Orange.Kahi also founded ADICOM, Africa’s premier digital communication community, which gathers top influencers annually at Adicomdays.His innovative ventures include Totem Factory, a content production studio, and Influence With Impact (IWI), enhancing collaborations with African talents. Recognized as one of Facebook Africa’s ""Top 40 Icons"" and among the ""Top 100 African Entrepreneurs," Kahi is also known for his impactful podcast, ""Entrepreneur State Of Africa,"" which empowers the Pan-African community with valuable business insights.Kahi’s vision continues to drive digital innovation and entrepreneurship across the continent.

With over two decades of experience in the FMCG industry, Laura Hyland has held strategic and operational roles at leading global companies such as GSK, Henkel, and now BIC.Since 2016, she has been a pioneer in driving eCommerce growth, leveraging her expertise in account management, Digital Shelf, Retail Media, Supply Chain, Product innovation, and more. She is currently leading the Global Digital, Brand, and Insights Center of Excellence at BIC, where she oversees the development and execution of BIC’s digital capabilities and commercial strategy in eCommerce, Media, and Marketing.She enjoys working with BIC’s local teams around the world to deliver on BIC’s strategic goals.

Amine is an accomplished marketer with a proven track record, currently serving as the Chief Marketing Officer at Levitate Group, a Digital Transformation Group offering a blend of creative, tech, and marketing services to some of the biggest brands in the world. Previously, he spent eight years as CMO at AVX Digital, where he played a pivotal role in leading the company until its acquisition by a private equity firm. Amine has also held the position of General Manager at TutorGroup, an EdTech company backed by Alibaba. His experience includes key digital and eCommerce roles at Fortune 500 companies such as Hilton Worldwide and Microsoft.In addition to his executive roles, Amine serves as an advisor to a venture capital and private equity firm and is an advisory board member for the Merchandising and Digital Retailing program at the University of North Texas.

Berna Bodur Frizzi is a thought leader and business developer with over 19 years of experience in the tech and telco industries, helping businesses grow, transform, and innovate. Her previous roles include positions at leading telecom operators in Turkey, such as Turkcell and Turkish Telecom Group, as well as du Telecom in the UAE. For over five years, she has been leading growth partnerships at Meta for the Africa, Middle East, and Turkey regions. Berna is also a leader and advocate for connecting women in the tech industry.

Bissane Khairat Leads SNRT’s marketing and programming department, reshaping the relationship between the company and consumers at a global level, while improving SNRT’s brands and products. She has spearheaded an effort of over 10 years into SNRT’s digital transformation, and has led large projects around new programming and digital marketing with a focus on data.Bissane works seamlessly from innovation to day-to-day execution with her organization, demonstrating strong technical and scientific abilities that step-changes the way of running a media business.Bissane is also a board member of the CIAUMED organization and prior to joining SNRT, she has served as a brand manager in marketing of the leading Telecom Operator in Morocco.

Mounir is a renowned visionary and expert in Marketing, Branding, PR, and Digital, currently serving as the CCIRO at BANK OF AFRICAx a leading Pan-African financial group with operations in 32 countries in Africa, Europe, Asia and North America.For over 23 years, Mounir has been active in the affairs of a number of professional organizations : Regional Vice President Africa in the World Federation of Advertisers #WFA, Past President of the Moroccan Association of Advertisers #GAM, Board Member of #CIAUMED (TV Measurement) & #CIRAD (Radio Measurement). Including also past service as President of the #OJD (Newspaper Measurement), President of the Moroccan Association of Brands (Club des Marques au Maroc) and Member of The National Observatory for enhancement of the image of Women in the Media. He is also the founder of the African Digital Summit, the largest digital gathering in Africa

Co-founder of Digit’All Institute and a digital marketing and e-commerce consultant, Sanaa is recognized as one of the leading experts in digital transformation and digital marketing in Morocco.Sanaa is deeply passionate about the digital realm, a passion that has driven her career for the past 15 years. She has supported the digital and e-commerce divisions of several multinational corporations, particularly in the consumer goods and health and beauty industries.Acting as a digital evangelist, her missions have focused on guiding these organizations through their digital maturity and acculturation, addressing strategic challenges such as e-commerce acceleration, optimization of omnichannel media plans, and advocacy marketing.Sanaa is playing a pivotal role in assisting the GAM on organizing the African Digital Summit 2023 & 2024. She provided guidance in refining the scientific content of 40 Keynotes, 10 Masterclass and 6 Panels, scooting a lineup of more than 80 distinguished African and International speakers, managed communication and digital maketing efforts as orchestrating the event experience. Sanaa has spoken at more than 50 professional events and conferences and trained more than 100 marketing and digital executives during the past 15 years.At Digit’all Institute, Sanaa’s mission is to design high-quality training programs, ensuring an enriching and impactful learning and interaction experience.In just a year and a half, Sanaa and her team at Digit’all Institute have implemented acceleration programs to train over 600 professionals in Generative AI, supported more than 70 organizations, and addressed over 15 professions.

Smael Sebti began his career in consulting before launching into entrepreneurship in 2010 by founding WB&C, a pioneering digital agency in Morocco, known for its innovation and leadership in the sector.In 2015, he also founded Smarteez Digital Factory, enhancing the group's ability to support brands in their digital transformation.A passionate sportsman, marathon runner, and Ironman, he naturally developed a strong interest in sports marketing.In 2024, WB&C joined the prestigious Publicis Group network, becoming the group’s exclusive affiliate in Morocco for consulting and creative services.

Nabil ABOUZAID is a passionate market researcher who spent the last 25 years helping various local & multinational clients, across sectors & geographies, better understand their consumers & markets and build stronger brands, by providing relevant and actionable marketing insights.Nabil is a currency in Market Research in Morocco. He held various roles both in the agency and the client’s side before starting his own agency (Insightek) in 2018 that got acquired by MDI Group in mid-2023. Nabil is also a very well networked individual. He has been an active member of various associations & economic interest groups both locally and internationally: ESOMAR (Morocco representative since 2014), AMISE (Vice-president), WFA (Executive Committee Member), GAM (Vice-President), CIRAD (Executive Committee Member) & CIAUMED (Executive Committee Member).

Soufiane Alkhatiri is a seasoned marketing strategist with over 17 years of experience across advisory, telecom, retail, and FMCG sectors. Currently the Director of Growth Strategy at Danone. Soufiane also serves as Vice President of the Moroccan Federation of Advertisers, contributing significantly to the marketing community.

Brand Builder and Communication strategy professional with 20 years of experience in the fields of media, production, brand content, social media, events, CSR, PR, consumer understanding, trade and marketing. Passionate about digital transformation and its impact on new media landscape and audience receptivity.Currently leading Orange telecom operator Brand & Communication at Casablanca, Morocco office. Managing a skilled team and building impactful campaigns, digital strategies and delivering outstanding customer experiences.

Dr. Ramla Jarrar, the president and co-founder of MASS Analytics, is a key figure in the field of marketing analytics. With a Ph.D. in Data Science from HEC Montreal, she possesses over 20 years of invaluable expertise in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy. As an MMM thought leader, Dr. Jarrar frequently participates as a speaker at prestigious industry conferences, including the Google Summit 2023, the I-COM Summit, the Attribution & Analytics Accelerator, Campaign Briefing, etc. where she shares her experience and insights on Marketing Measurement.Prior to her role at MASS Analytics, Dr. Jarrar served as a partner at renowned international media agencies such as MEC UK/WPP and OHAL/WPP. Beyond her entrepreneurial pursuits, Dr. Jarrar also devotes her time to academia where she gives lectures at Business Schools worldwide.Recognizing the importance of democratizing MMM, she has created a series of informative YouTube videos and Udemy courses on MMM. By making this valuable knowledge accessible to all, she empowers marketers worldwide to leverage data-driven strategies and solidifies her influential position in the world of marketing analytics.

Graduated from the EM Lyon Business School, he began his career in Procter & Gamble sales department. He joined Nestlé in 1994, where he held increasingly management positions in marketing and major account development, in France and then in Asia. Returning to Procter & Gamble, he was appointed head of the Commercial Management for France and Europe for several major accounts and, in 2009, he became the Marketing and Communication Director for Procter & Gamble France and a member of the executive committee.He was also a member of the executive committee of the French Advertisers Association. In October 2012, he was appointed President of Carat France (a subsidiary of Dentsu Aegis Network),a pioneer in media consulting and advertising space buying. In 2013, he also became the Vice-President of the French Media Buying and Consultancy Companies Union (Udecam), and then its President in 2015. In June 2017, he joined the Union of Brands as the Managing Director.

Daniel founded QualiQuanti, a generalist market research company, in 1990. He is the author of four major publications in the marketing field :- Brand Content, How brands are transformed into media, in 2009 - Building Brand Culture : Unlock Your Brand’s Cultural Potential, in 2019. - Brand Content The Keys to an Effective and Sustainable Editorial Strategy, in 2020 - Big Quali The Power of Qualitative Research in the Age of Big Data, in 2022Former publicist (Saatchi, Lintas), Daniel graduated from HEC School of Management and holds master degree of sociology, from Sciences Com’ and the Carat Academy. He is considered the pioneer and expert in brand content in France.

Osamede is an African sustainability campaigner, who is also a commercial thought leader with exceptional advertising and media communication skills. My passion for telling the African story has driven me to visit several African countries. I am currently the President of the Nigeria Advertisers Association (ADVAN) and an executive council member of the World Federation of Advertisers (WFA).

Ali Salhi est le directeur technique (CTO) chez Webloo, une agence de solutions numériques qui collabore avec des entreprises telles que Kylie Cosmetics, e.l.f, et Dupont Registry pour les aider dans leurs efforts technologiques, de branding et de marketing. Avant de rejoindre Webloo, Ali était le CTO de LOOP, une entreprise technologique d'assurance qui utilise l'IA et les données pour créer des produits d'assurance automobile plus équitables pour tous.Ali est également un Google Cloud Champion et a été reconnu par Forbes dans la liste des 30 under 30.

A visionary leader in the realm of digital transformation and automation, Mehdi stands as a beacon of excellence in his field. Prior to establishing LYSI, Mehdi played a pivotal role in several strategic endeavors that transformed industries. As the Solution Architect and Technology Director of the Data Service Hub of Healthcare.gov (aka: Obama Care), he engineered a cutting-edge platform that revolutionized healthcare data management.Additionally, his contributions to prominent platforms such as Docusign, Salesforce Commerce Cloud, and Atlassian Jira have left an indelible mark on the world of enterprise software.Mehdi's unwavering commitment to fostering the growth of brands fuels his passion to create a lasting global impact each day.His dedication to excellence, combined with his innovative mindset, has positioned him as a trailblazer in the digital realm, shaping the future of technology and propelling organizations to new heights.

A 2023 Advertising Age 40 under 40 Honoree, Rob Sender is the Senior Director of Brand and Marketing for the Dallas Cowboys. With over 15 years of experience built from a unique blend of time in agency, Fortune 500 corporate brand and front office environments, Rob has worked across CPG, telecommunications, insurance and sports & entertainment building communications programs for some of the world's largest and most beloved brands. A graduate of both Trinity University and Baylor University, Rob lives in Dallas, Texas with his wife, two young children and never short on energy springer spaniel.

Vaeth is the Director of Strategy at an award-winning agency in the U.S. with a passion for building magnetic brands and engaging 360 campaigns. She currently leads a team of social, digital and brand strategists with a singular goal: to create a lasting impression in a disposable culture. She has been fortunate to create strategies for some of the most beloved brands such as Anheuser-Busch, Atlantic Records, Benihana, Mattress Firm, Pizza Hut, Six Flags, Smoothie King, Southwest Airlines, and Twin Peaks. Vaeth is constantly crafting strategies that will break through culture, with her recent work winning an American Advertising Award for the Best AI Campaign.

Alex SEA is a 20s experienced market intelligence consultant, serving as research and analysis expert for finance, technology and telecom industry in Africa market.He is a prominent figure of fintech industry in French-speaking Africa. With a relentless passion for innovation, entrepreneurship and a commitment to fostering growth in the fintech ecosystem, Alex has made significant contributions as a founder, director, board member, advisor and team leader in various organizations and projects that drive the sector forward.

El Ghali is the Director of Sales and Partnerships for the Middle East and Africa at STATS PERFORM.Stats Perform is the world leader in sports AI. We empower the world’s top sports broadcasters, media, apps, leagues, federation, Brands and teams to win audiences, customers and trophies.

A former UN expert, Không-Lô has led strategic missions for UNESCO and advised Fortune 500 companies across Europe, Asia, and Africa.With over two decades of experience, he is a recognized leader in cultural, institutional and technological transformation, particularly in Morocco where he collaborates closely with the government and key institutions. In addition to his role as an educator in Leadership, Management, and Strategy, Không-Lô is an award-winning advocate for Sustainable Development, Poverty Eradication and Fair Trade.He is also a screenwriter and filmmaker, exploring human evolution through films that delve into ancient myths and historical figures.

Yesim is a sales, business development, and strategic partnerships professional with over 24 years of experience. She has a proven track record of success in building and growing businesses, transforming companies with digital technologies, and leading cultural and organizational transformation. Prior to joining Digital Turbine, Yesim worked for 16 years at Google, where she successfully built the Google business and digital ecosystem in the market. She also has extensive experience in driving and leading strong cultural and organizational transformation strategies.Yesim served as a Board Member at the Interactive Advertising Bureau (IAB) Turkiye for almost 9 years and is a Founding Member of the ""Women in Tech Association"".She is currently a Board Member at MMA MENA and Member of the ""Women on Board Association, Turkiye.""

With 10 years at Buzzman—one of France's most creative agencies—as Deputy Managing Director and Head of Social Media, and 2 years at DDB in the same role, Julien then co-founded his own independent creative agency, Grinta, with Mickael Krikorian (ex-Creative Director at Buzzman). He’s shaped campaigns for top brands like Burger King, McDonald’s, Volkswagen, and Uber Eats, earning recognition at festivals including Cannes Lions.Julien is a firm believer in forging powerful emotional connections between brands and real people, creating brands that stand the test of time.

With nearly 20 years of experience in advertising and media, Amine currently leads Marketing operations for Procter & Gamble (P&G) in the Middle East.As a Former GAM vice president and board member of advertising associations in Saudi Arabia and the UAE, Amine has made significant contributions to the industry. He is an award-winning advertiser recognized across several continents for his innovative and impactful campaigns.

With more than 25 years' experience in IT, entertainment and esports, Désiré Koussawo is a well-known figure in the French gaming community, the political sphere and among professionals, far beyond esports. Formerly Managing Director of ESL France, a subsidiary of the largest esports company in the world, he is the cofounder and honorary president of Futurolan Association, organizer of Gamers Assembly, the biggest France Lan-Party.Currently President of France Esports Association, Désiré is heavily invested in the development and shaping of esports alongside public actors, from local, national to global. With his last company, SAGES Africa, he’s also involved since 2019 in the development and shaping of esports in Africa.

As the Reseller & Agency Solutions Manager for GBS/METAP, Tamara led TikTok’s market expansion into Asia and Africa & enhanced reseller performance through targeted training, product education and a comprehensive knowledge hub.Tamara supports in the development and implementation of TikTok’s full-funnel strategy, including Reservation and Auction Ads solutions across the METAP region.

Ranya Alaoui is an expert in Public Relations, Public Affairs, and Institutional Affairs, with a specialization in the Tech industry, innovation, and entrepreneurship.With over 12 years of experience, she has worked with diverse actors within the Moroccan and African Tech Ecosystem helping them build and protect their image, authority, and reputation. She currently works as Head of Mission for one of the leading research and innovation institutions in Morocco.She is dedicated to advancing the dialogue around technology's impact on society through the complementary skills of social sciences.Coming from a social sciences background acquired in Morocco and the USA, she recently pursued an Executive Master In “Collective Intelligence”.

Zineb an IT leader with over 11 years of experience, passionately dedicated to inspiring and empowering women in the tech industry.With a strong background in coaching, sales and leadership, she has honed her expertise across global markets.A graduate of ESCP Europe in Female Leadership and a certified coach by Erickson International, Zineb brings a wealth of knowledge and real-world experience to her coaching.She currently co-leads the SAP Business Women Network Morocco and volunteers as Head of Education for Women In Tech Morocco.Through these roles, she actively champions the development of essential skills, emphasizing their critical role in navigating and succeeding in the fast-paced world of technology.

Kevin is a digital expert with 8 years of Marketing Cloud experience at Salesforce.Specializing in conversations around data-powered customer experience, he has over the years accompanied customers of various scales and industries through their digital transformation.

Director of Digital at TV5MONDE, the leading international generalist French-language TV channel.Hélène Zemmour leads a team of 35 people, overseeing the strategy, development, and enhancement of the global channel's digital offerings: web, mobile applications, connected TV, and social networks.Previously, she worked on web teams at Cisco Systems France and at the Ministry of Culture (Mission for Research and Technology). Her digital scope also includes free online French language learning resources: 'Learn and Teach French with TV5MONDE'. Since 2020, she has been managing the global French-language VOD platform TV5MONDEplus, a multilateral project initiatedby the French and Canadian governments, also involving Quebec, Switzerland, Belgium, and Monaco. In January 2022, the platform, translated into 5 languages, doubled its audience compared to the previous year, exceeding one million video starts. The 7,000 hours of programming offered by TV5MONDEplus are viewed from over 200 countries and territories worldwide, successfully ensuring the discoverability of French-language cultural content from France TV, Radio Canada, TéléQuébec, RTBF, RTS…"

More than 8 years of experience in the Ad tech space working for some of the Top global leaders in the Industry. Ignacio have worked for the last two and half years for Pinterest at their European HQ in Dublin as Enterprise Account Manager, servicing some of the largest European brands in the Fashion and Beauty industry.Joined Aleph a year ago as Global Performance Lead, overlooking Pinterest activity for more than 16 markets with main focus on delivering results for Performance advertisers.

Business strategy and GTM leader for Microsoft Business Applications across a vast, diverse region of 109 countries. During her 15-year tenure at Microsoft,Maureen’s experience spans across business development, marketing, solution sales enablement, and partner channel management.She is deeply passionate about helping customers embark on enterprise-wide transformations by leveraging industry best practices, business process optimization, and the use of technology to deliver superior customer experiences.

Karena has over 24 years communications experience across a variety of business sectors and disciplines, in both an agency and corporate environment.Karena joined Edelman as Advisory Practice Lead where she oversaw a multi-sectoral client base focused on strategic reputation management programmes that impacted organisations’ stakeholder engagement effectiveness, executive visibility, employee experience, financial communications, and risk & crisis resilience.Karena was promoted to Managing Director of Edelman South Africa at the beginning of 2021 and then to CEO of Edelman Africa in May 2022.Prior to joining Edelman, Karena led the External Communications team at Absa Corporate and Investment Bank (formerly Barclays Africa), serving on the Group Communications Management Committee. From 2006, Karena led Corporate and Consumer teams at Magna Carta and Ogilvy PR respectively, in the role of Business Unit Head and member of the Executive Committee.

Kamal Taïbi is the CEO and founder of StratëusGroup, a leading firm in public relations, public affairs, and strategic communications in North Africa.With over 25 years of experience, Kamal has advised leading multinationals and large local organizations across sectors such as telecoms, finance, automotive, energy, mining, and pharmaceuticals. He has also guided the Moroccan government on critical communication issues related to budget transitions and served as communications counsel to the Minister of Economy and Finances in 2013.Kamal is also an active leader in the industry, serving as a board member of PRCA Mena, where he represents North Africa. He has been invited to speak at numerous international events, sharing his insights and expertise.Additionally, he is a board member of the Commerce and Services Federation at CGEM and a founding member of Tanmia.ma.

Kirthigan Vijeyakumar is a recognized trainer in Generative AI having conducted the most training sessions in France and Morocco.His mission is to democratize its use for companies of all sizes, regardless of their digital maturity or stakes. He has trained over 6,500 professionals and assisted more than 50 companies such as TotalEnergies, L’Oréal, Peugeot, in adopting AI tools to transform their workflows and drive innovation.

Fadwa is a senior marketing director with almost 20 years of experience in the FMCG industry and in retail distribution, both on global and local brands.She started her career in Procter & Gamble North West Africa, leading several businesses from fabric & home care to beauty care.She then joined Danone as the marketing leader for their milk and cheese business. Since 2022 she works for Marjane, the #1 Moroccan one stop-shop retailer.Fadwa is also the founder and vice president of P&G alumni Morocco association.

Mr. Mohammed HAITAMI, a Moroccan national, is the Chairman and Chief Executive Officer, as well as the Director of Publications of Maroc-Soir SA, the publishing company of the daily newspapers 'Le Matin du Sahara et du Maghreb' and 'Assharaa Al maghribia'.A lawyer by training, he obtained a postgraduate degree in banking from the Conservatoire National des Arts et Métiers (France) and completed the management cycle at INSEAD (Fontainebleau).Mr. HAITAMI served for 32 years as a senior banking executive at ABN AMRO Bank Maroc, at BMCI (a subsidiary of BNPPARIBAS) as a member of the executive board, and at Attijariwafa bank as the General Manager of the Tunisian subsidiary and CEO of the Wafabail subsidiary.Mr. HAITAMI has taught at the banking profession training institute.He has been at the helm of the Maroc-Soir Group since 2013.

Angelos is a seasoned professional with over 15 years of experience in the Ad Tech industry. He has held managerial roles in several positions, including his current one as Regional Head of Strategic Partnerships for 16 countries. He has joined Google since October 2017, holding several positions.Prior to joining Google, Angelos worked on both the advertiser and agency sides of the industry. He led the performance marketing department of Eurobank in Greece and held several roles at Mindshare, including Head of Digital Department. Angelos holds a diploma in Chemical Engineering from the National Technical University of Athens.Angelos is a highly skilled and experienced professional with a proven track record of success in the Ad Tech industry. He is a strategic thinker with a strong understanding of the digital landscape. He is also an excellent communicator and leader with a passion for helping businesses grow. Angelos has received many awards during his career related to performance and team leadership.

Julien Rosanvallon joined Médiamétrie in 2003 and is currently Executive Vice President in charge of audience measurement (TV, Radio, Online and Data). Graduated from Paris Dauphine with a Master of Management Sciences and a Master’s from Sciences Po in Paris, he began his career as head of research and evangelist of online advertising effectiveness and creativity at Orange. He then moved to Médiamétrie//NetRatings, the online audience measurement joint-venture of Nielsen and Médiamétrie, as managing director.He took the lead of Mediametrie’s TV business unit in 2011. He is now Chief Marketing and Client Officer in charge of Mediametrie’s media measurement activities.Julien Rosanvallon published two books on Online Advertising : E-Communication (DUNOD publishing, 2001), 10 Years of Internet experience (Jacob Duvernet publishing, 2007).He is also teaching at ESCP Europe Business School and Paris Panthéon Assas.

Tuğçe Ünlü is a Senior Partner Manager at Digital Turbine, working closely with brands/agencies and overseeing operations across EMEA. Before joining Digital Turbine, Ünlü worked as Client Partner at Twitter (Genart).With experience in sales, business development, and strategic partnership management, Ünlü worked with numerous companies from various industries on digital marketing campaigns and strategies. She graduated from Istanbul Commerce University with a degree in Management.

Saadia Karam is a global digital executive and founder of Colibri Media Group, a boutique-firm in marketing innovation and digital transformation.With 17 years, leading strategies at global platforms like META, Microsoft and TikTok, she blends deep industry knowledge with a passion for empowering businesses to thrive in an ever-evolving digital world. Saadia's leadership has made her a trusted voice in shaping the future of digital across Africa, Europe, and the Middle East.

Naoufal NACHIR is the Google partner director at ALEPH HOLDING where he oversees Google ads activities in Morocco. Naoufal has spent almost his entire career in the media, first offline as a business development manager and then as sales director and operations director (offline/online) for one of the largest advertising media sales houses in the country.

12 years digital advertising expert with 4 years experience in digital audio, currently leading the commercial scope of Spotify across MENA markets in Aleph group.

Robbie Kearns is currently the Area Vice President (AVP) EMEA Growth Markets at Salesforce, where he plays a pivotal role in driving Salesforce’s cloud business across the Middle East, Mid, Eastern Europe, and Africa. He leads the Teams for Marketing, Commerce, Service and Platform Clouds.He has been with Salesforce since 2013 and has helped the company expand its market presence in these regions.Robbie Kearns' work is helping bridge gaps between customer expectations and the technological capabilities of businesses across these regions, positioning Salesforce as a leader in customer relationship management (CRM).

Nissrine Souissi, committed to the development and ethical use of new technologies, is Director in the Communication Department of the Ministry of Youth, Culture and Communication.Currently, she is working to structure the ecosystem of the gaming industry in Morocco, to promote inclusiveness and to create opportunities for more young people in gaming industry.In addition to his executive functions, Nissrine is served as commissioner of the Morocco Gaming Expo, which the first edition was held in Rabat from May 24 to 26, 2024.

SAMYA ELKYAS is VP at GAM, with a strong expertise in Marketing and Communication, acquired in particular as an Advertiser in large multinational and Moroccan banks, and currently in a leading financial group, leader in credit. She has worked on large-scale transformation projects, including digital, in collaboration with multidisciplinary teams, in environments undergoing technological change.In addition to her career in business, she has also taught management and leadership, and continues to mentor communication students, thus contributing to the training of tomorrow's talents.

Luc has more than 30 years of experience in research and marketing. He has conducted numerous large-scale studies and carried out strategic mandates for leading companies, both public and private, as well as global organizations across various sectors, including FMCGs, Food, Telecom, Financial Services, Retail, Tourism and Healthcare.Luc has been the Managing Director of Ipsos in Morocco & Algeria since 2018 and before that of Ipsos in Montreal, Canada. As such, he oversees all of Ipsos’ research work in the market. Ipsos is one of the largest research companies in the world. Prior to this, Luc held a variety of research and marketing roles with key organizations.His expertise in the field of research is therefore strengthened by strategic and tactical experience acquired during his tenure at advertising agencies and as Head of Marketing on the client side.

Siham is a market research expert and visionary who specializes in empowering brands through deep consumer insights. She has over 21 years of experience helping companies grow by making informed business decisions rooted in market research. Prior to founding Integrate, Siham held key roles in the industry and has led market research initiatives for major FMCG brands.She also serves as the President of AMISE and is a frequent speaker at global industry events, including ESOMAR. Siham is currently guiding her company’s expansion into digital platforms that allow businesses to leverage market insights effectively.

An experienced leader with 27 years of marketing experience and 15 years of expertise in market research, is the founder and leader of W ADVISER, a Morocco-based company specializing in marketing research.Throughout her career, she has successfully led multifunctional teams to drive sustainable top and bottom-line growth. With extensive experience across various consumer goods categories and markets, along with managing diverse teams across geographies, Lamia brings a profound understanding of consumer and customer behavior.At the Africa Digital Summit, she will share key insights into emerging digital marketing trends, helping businesses excel in today’s rapidly evolving digital landscape.

Co-Founder & Managing Partner Immersion Market Research - Yassine is an accomplished market research professional and entrepreneur, specializing in innovative methodologies and digital transformation. As Co-Founder and Managing Partner of Immersion, he has played a key role in revolutionizing market research in Morocco, particularly through the adoption of AI and data analytics. He has a proven track record with leading brands in telecom and advertising, delivering actionable insights that drive business growth. Prior to founding Immersion, Yassine worked on major projects in telecom and advertising, advising multinational companies on customer experience and market intelligence. His expertise in these sectors has been instrumental in helping businesses stay ahead in a competitive market.

Heba is an experienced digital marketing professional with over 7 years in the industry. Currently serving as a Branding Lead for Google at Mediam Group, she specializes in branding and programmatic advertising.Her previous roles include Digital Media Planner & Buyer and Account Manager, where she excelled in client relationship management, Google Ads campaign optimization, and leading teams to drive business growth. Heba has expertise in crafting high-performing ad campaigns, optimizing digital strategies, and delivering results-driven solutions.

Salma Hamdouch is a seasoned Marketing, Communication & Business Strategy leader, who managed several product categories across MENA in top multi-national companies and passionately served some of the most valuable brands worldwide.After starting her career in Europe with Accenture working on organizational structures, she joined the FMCG industry with Unilever for several years in brand management, before moving on to a 12 years’ career with The Coca-Cola Company, where she last held the position of MENA Sparkling Beverages Director. After serving as Head of Corporate marketing at Samsung Maghreb, she came back to the Beverages industry with the Moroccan leader Les Eaux Minérales d’Oulmès. In her current role, she has focused on portfolio & capacity building, with a strong footprint in digital and CSR.Passionate both about growing brands and talents, Salma is also a certified manager coach, with experience in training and accompanying change. She is also active in the associative world to promote women leadership and women’s rights. Salma has degrees from Toulouse Business School, Université Paris Dauphine & American University, Washington D.C.

Safia is an accomplished marketing leader with a passion for building strong brands and driving growth. After earning her engineering degree from the Ecole Mohammadia des Ingénieurs, she began her career in supply chain management, working in procurement and production roles at both local and multinational companies, including Unilever. It was at Unilever that she discovered her passion for marketing, eventually transitioning into the field where she spent seven years managing key product categories. Following her time at Unilever, Safia joined Centrale Danone, where she successfully managed the iconic brand Centrale for four years.Always seeking new challenges, she then moved to the Novatis Group, overseeing the success story of Dalaa, a leader in the baby care category. Over five years, Safia contributed to the brand’s growth and the development of its product portfolio.In January 2022, she joined Richbond, a leading industrial group in Morocco, where she currently manages the core businesses of the Salon and Sleep divisions, with the brands R de Richbond and Mesidor.

Saida Najioullah is a creative and accomplished e-commerce expert, currently serving as VP of E-commerce at Royal Air Maroc, where she leads the development of the company’s first e-commerce platform in Morocco, driving significant online sales growth. Previously, she spent eight years as VP of Marketing, where she played a key role in enhancing customer experience and launching award-winning campaigns.Saida’s expertise in building commercial platforms and her strategic approach to customer retention have made her a key element in the company’s growth initiatives. She is also a graduate of the Grande École program at ESSEC in France.

Larbi is a visionary entrepreneur and digital innovator, driving the intersection of technology and fresh produce distribution in Africa. As the CEO of YoLa Fresh, he has implemented cutting-edge digital solutions to streamline logistics and empower small holder farmers. With over 18 years of experience in international startups, Larbi has led YoLa Fresh to become a leader in integrating data-driven strategies and automation into the fresh produce supply chain.He is passionate about using digital platforms to enhance operational efficiency and create new opportunities for traditional markets.Prior to YoLa Fresh, Larbi founded Jumia and Avito, two of the most successful digital ventures in Morocco, showcasing his deep expertise in scaling digital platforms and transforming traditional markets.

Eldwin Pradipta is the current producer of Garena Free Fire for the Middle East and Africa region. Over his decade-long career with the company, he has gained extensive experience in game operations, monetization, and business development.Under his leadership, Garena Free Fire has continued to strengthen its presence in the Middle East and Africa, becoming one of the most downloaded and played mobile games in the region. His expertise in mobile gaming and commitment to expanding the game's reach have established him as a key figure in the industry.

Mehdi Mourabit is a serial entrepreneur and expert in performance marketing. In 2013, he founded Webeuz, a ROI-driven digital agency that enabled him to uncover key challenges in the performance marketing landscape. In response to these challenges, he developed cutting-edge software solutions such as OHMYLEAD, a lead management SaaS ranked among the TOP 20 most innovative software globally, and Hotleads.ma, a business intelligence platform with an integrated call center designed to precisely track and optimize the ROI of digital campaigns.As the only African finalist at SaaStock Dublin, Mehdi gained international recognition for his work. He went on to launch MyAds.agency, a media buying platform tailored for SMEs, and TOP Medias, a company focused on sector-specific verticals, including automotive, real estate, and telecommunications.

Amine Bennis is a marketing and communication expert, holding a DESS in Marketing and Brand Strategy from CELSA, as well as several master's degrees in Global Communication and Information Sciences. With over 23 years of experience, he currently serves as the Head of Strategy at DDB Maroc Group and is the Chairman and CEO of Tribal DDB and RAPP Maroc.His strategic vision, combined with a deep understanding of Moroccan culture and the evolution of community dynamics, enables him to manage highly specialized projects for prestigious brands such as McDonald's, Mondelez, Samsung, and CIH. Through his expertise, he guides these brands towards excellence by skillfully navigating complex strategic challenges.

Khalid Baddou is a graduate of Al Akhawayn University in Economics and Social Sciences. He is also a graduate of UM6P in Collective Intelligence and from Harvard Business School in Business Management & Leadership.During his career, he was appointed in several senior positions in multinational companies, including Nestlé, Merck and Western Union. His missions covered regional and international environments: Maghreb, Middle East and Africa.Within the different companies and associations in which he is a Board or Executive member, Khalid Baddou has been able to build solid networks in the public and private sectors and to lead groups towards common objectives, which allowed him to implement strategic initiatives with high-impact.He is also the Founding Director of Bridge Africa, a platform that has established a large network of young talents across the continent, supporting their impact-oriented initiatives in relation to education, food security and creative and cultural industries.

Dr. Reda Taleb is a recognized expert in Marketing, Branding, and Growth Strategies, with a specialization in Holistic Branding. As the CEO and co-founder of the consulting firm Officium, he supports companies and brands across Morocco, Africa, the Middle East, and internationally in their development and transformation strategies. Thanks to his expertise, he has helped organizations in various sectors achieve outstanding results.His unique expertise in Holistic Branding, the focus of his academic research work and his Doctorate in Management Sciences, has made Reda Taleb a key figure in the evolution of marketing and branding in Morocco. He played a central role within the Groupement des Annonceurs du Maroc (GAM), where he contributed to the creation and growth of the African Digital Summit, now in its 6th edition. He is also known for his involvement in television audience measurement in Morocco, having chaired the CIAUMED (2012-2016).In addition, Dr. Taleb is actively involved in various professional and associative initiatives, notably as Vice President of the Gen-J Foundation, which aims to position Morocco as an ""Innovation Nation."" His commitment to innovation and talent development is also reflected in his role as a Mentor and Trainer at leading Business and Engineering schools, Universities and startup incubators, both in Morocco and internationally.Dr. Taleb’s expertise is sought worldwide for his contributions in sectors such as FMCG, Retail, and Consulting, making him a prominent figure in the strategic support of businesses across several continents.

Currently at the Ministry of Digital Transition in Morocco, as an expert in ""Digital Talent Development,"" she leads initiatives aimed at building and strengthening the pool of digital talents, which is a driving force behind the ""Digital Morocco 2030"" Strategy. Her experience as a Digital Factory Program Manager at Nestlé enabled her to translate digital strategies into concrete solutions while training teams in new technologies. Previously, as a consultant at Wavestone, she assisted industrial clients in their digital transformation, thereby improving the efficiency of their operations and supply chain.A graduate in industrial engineering from INSA Lyon and holding a Master's degree from ESSEC Business School, she combines technical expertise and strategic vision to shape the digital future of businesses.Passionate about innovation, she is committed to investing in human capital to address today's digital challenges.

Achraf has been a driving force at Aleph for over 17 years, successfully establishing and expanding advertising operations across Morocco and North Africa, including Tunisia and Algeria. In his role as Country Manager of the Morocco Office, he has cultivated partnerships with major platforms such as Facebook, X formerly Twitter, LinkedIn, Microsoft, Spotify, Verizon, Yahoo, Criteo, TikTok and most recently Google.His recent collaboration with Google as a reseller through our Mediam brand further enhances his expertise, solidifying his reputation as a digital media and advertising guru in the region. With more than 20 years in the industry, Achraf is dedicated to driving innovation and growth in the digital landscape.

Marketing Director at Les Domaines, General Secretary & GAM Academy LeaderKenza Ouali is a seasoned marketer with over 18 years of experience in the agricultural, agri-food, and retail sectors. She currently serves as the Marketing Director at Les Domaines Agricoles, where she leads B2B and Retail Marketing efforts for both local and international markets.Throughout her career, Kenza has held key roles, driving successful product launches and omni-channel initiatives that have significantly increased sales and brand visibility. In addition to her executive role, Kenza is the General Secretary and GAM Academy Leader at the Moroccan Advertisers Association (GAM), where she leads initiatives such as Masterclasses and the Digital Ad Expert program, developed in partnership with Aleph, aimed at advancing digital advertising expertise in Morocco.

Nermin is a digital advertising expert with 20 years of experience in Digital Sales, operations and technical executions. Currently I lead Google Partnership in Mena Region in Mediam Group by Aleph.As the exclusive Reseller for Google Ads in Morocco, our mission is to enrich the market's digital knowledge and support brands in Morocco to grow their business online leveraging the power of Google Ads AI solutions.

Maria Aït M'Hamed is the CEO and co-founder of Bonzai Agency and serves as the president of the Union of Communication Advisory Agencies (UACC). She has a deep commitment to advancing the communication industry in Morocco and promoting ethical practices and innovation, being a member of Les Impériales, a sectoral association, and a board member of the Fédération Commerce et Services of CGEM.With a rich academic background that includes a Bachelor’s degree in Finance from ISCAE, an MBA from Ponts & Chaussées Paris, and professional coaching certification from Mozaik Paris, Maria combines business acumen with a passion for personal and professional development. Her career spans executive roles in major Moroccan communication agencies, such as LTB and Boomerang, before founding PimentRouge and later Bonzai Agency in 2009.In addition to her professional role, Maria is actively involved in mentoring and supporting women through her participation in Mentor'elles, an initiative focused on women's empowerment.As part of her personal volunteer efforts, she also offers brand coaching to project leaders, either through partnerships with French Tech or independently.

A graduate of the École Polytechnique, Malika began her career in finance in the United States before settling in Morocco in 2012. She joined the operator inwi at the time of the widespread adoption of high-speed internet in Morocco and held roles in strategic project management. In 2017, she joined Intelcia to launch digital operations and subsequently managed multi-country operations, contributing to the group's development in Africa and the Indian Ocean region.In 2019, she was promoted to CEO of Intelcia IT Solutions. Under her leadership, the IT division grew from 100 to 600 employees in less than 3 years.In 2023, Malika founded Aishore with the aim of leveraging her experience to develop a high-value African services project that will position her country, and Africa more broadly, in the jobs of the future.

Najib Amarcha is a recognized leader in the field of marketing, currently serving as the Director of Mobile, Fixed & Digital Marketing at Orange Morocco.He plays a crucial role in the digital transformation and development of mobile and fixed offers, overseeing the company's overall marketing strategies. Prior to this, he successfully led marketing and CRM campaigns for major telecom companies such as Bouygues Telecom and SFR. With 20 years of experience in the industry, he is renowned for his expertise in data management and marketing strategy.

Brahim Amdouy is a seasoned professional with over 20 years of experience in digital marketing, brand content, and strategy, predominantly within the telecommunications and technology sectors.He excels in crafting multichannel communication strategies that are finely attuned to the evolving digital landscape, having led large-scale campaigns that significantly boosted customer engagement and brand recognition. In his current role as the Manager of Corporate Communication and Content at inwi, one of Morocco’s leading telecom operators, Brahim plays a pivotal role in shaping the company’s content and communication efforts.He also oversees inwi's gaming strategy, positioning it as a core focus for the brand. With a passion for new technologies and esports, Brahim is a driving force in the development of Morocco's esports ecosystem, working closely with national and international partners to build and promote this dynamic sector.

Othmane Benayad began his professional career in the 1990s, during a time when the national advertising landscape was undergoing significant transformation.He quickly established himself as a key player within one of Morocco's leading communication agencies, Top Publicité (the first agency affiliated with the Publicis network in Morocco), thereby helping to shape and invigorate the local advertising industry.With over 29 years of experience, Othmane Benayad is a seasoned professional in 360° communication. His expertise spans all aspects of this vast and complex field: from strategic consulting to operational support, from team management to project management. This versatility, combined with natural leadership, enables him to be a true orchestrator in an ever-evolving universe.Passionate about advertising and communication in all its forms, Othmane Benayad quickly distinguished himself through his ability to grasp the challenges of an increasingly competitive market, while anticipating trends and consumer expectations. His approach to communication is based on global vision and a deep understanding of his clients' needs, allowing him to propose creative and innovative solutions.Within the Publicis group, where he has been working for over 20 years, he currently holds the position of Managing Director at Publicis-wbc, the exclusive agency of the Publicis group in Morocco. Under his leadership, the agency has undergone a significant transformation, solidifying its position among the leading brands in the sector.