Digital Advertising in Mobile Gaming Environment with 3 Steps

11:00 - 12:00

Tuesday October 8th

Masterclass Synopsis

The advertising landscape is saturated with formats and channels that struggle to deliver what brands look for: engaging experiences that capture attention.Mobile gaming stands out as an environment that brings together experiences that can increase brand choice and consumer engagement - interactive video experiences and ads served in the right time to elevate attention. This masterclass will dive deep into the factors that drive results in mobile gaming - and how you can harness them for growth.

Learning Outcomes

At the end of the Masterclass, participants will be equipped to :

An Opportunity You Don’t Want to Miss: Mobile gaming is blooming in North Africa, with 73% of gamers in the region playing on their mobile devices. (GWI Q2 2024) Learn how gaming consumption compares to social media consumption among avid shoppers and your target audiences.
How Do You Catch the Attention of the Mobile Gaming Users?: Learn how mobile gaming is the prime attention channel through recent studies and best practices.
Engaging Mobile Solutions Drive Highly Attentive Digital Ads: Get insights from our latest report conducted in collaboration with King's College, Bayes Business School, and Vrije Universiteit Amsterdam, and understand how interactive ads can elevate your brand’s performance.

Tuğçe Ünlü
Senior Partner Manager, EMEA

Tuğçe Ünlü is a Senior Partner Manager at Digital Turbine, working closely with brands/agencies and overseeing operations across EMEA. Before joining Digital Turbine, Ünlü worked as Client Partner at Twitter (Genart).With experience in sales, business development, and strategic partnership management, Ünlü worked with numerous companies from various industries on digital marketing campaigns and strategies. She graduated from Istanbul Commerce University with a degree in Management.

Only participants who have received confirmation of their attendance at the African Digital Summit will be able to register for the Masterclasses.

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