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Drive the smarter customer engagement from an awareness status to advocacy position Bannière - Masterclass African Digital Summit 2024

Drive the smarter customer engagement from an awareness status to advocacy position

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16:45 - 17:45
Tuesday October 8th
  • Drive the smarter customer engagement from an awareness status to advocacy position

Masterclass Synopsis

During this session let's discover how we can meet the 4 top Marketers priorities : Implementing & leveraging AI. Measuring Marketing ROI. Engaging customer in Real Time. Building trust & advocacy with customers.

Learning Outcomes

At the end of the Masterclass, participants will be equipped to :

  • Activate data from any source using automated segmentation & insights.
  • Deploy campaigns faster with AI at every step of the way.
  • Hyper-personalize content & offers across multiple channels.
  • Kevin Daulnay

    Kevin Daulnay

    Lead Solution Engineer

    Kevin is a digital expert with 8 years of Marketing Cloud experience at Salesforce.Specializing in conversations around data-powered customer experience, he has over the years accompanied customers of various scales and industries through their digital transformation.

    Only participants who have received confirmation of their attendance at the African Digital Summit will be able to register for the Masterclasses.

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