Music Streaming platforms, a new way to connect with your audience Bannière - Masterclass African Digital Summit 2024

Music Streaming platforms, a new way to connect with your audience

14:30 -15:30
Thursday 2 March
14:30 -15:30
  • Music Streaming platforms, a new way to connect with your audience
  • Music Streaming platforms, a new way to connect with your audience

Masterclass Synopsis

Music streaming platforms have come a long way since the early days of online music sharing. The evolution of these platforms has seen significant changes in the way music is consumed, shared and advertised to audiences. In this masterclass, I will discuss the history and evolution of music streaming platforms with a focus on Spotify and how this platform is great way for brand to connect with their audience.

Learning Outcomes

At the end of the Masterclass, participants will be equipped to :

  • Understand the evolution of music streaming plateforms
  • Understand the user experience on Spotify and how it has a positive effect on the effectiveness of advertising
  • Learn about advertising opportunities and targeting options available on Spotify
  • Spotify ad formats
  • Identify best practices and provide some examples of successful campaigns
  • Achraf El Filali

    Achraf El Filali

    Head of Sales North Africa

    Head of Sales North Africa at Connect ads- Exclusive representative of, Spotify, Twitter , Criteo and others plateforms

  • Ismail Essaadi

    Ismail Essaadi

    Sales Manager North Africa

    From building classified websites to managing ad sales for top platforms across the region from which Spotify since 2020, His work involves staying up-to-date with industry trends and working closely with Partners, agencies and advertisers to set up the best advertising campaigns .

    Only participants who have received confirmation of their attendance at the African Digital Summit will be able to register for the Masterclasses.

    Register for 2024