Generative AI : Everything you need to know to master it
Masterclass Synopsis
This session will introduce you to powerful AI tools tailored to the needs of digital marketers, e-commerce professionals, and media experts. Learn to optimize brand storytelling, automate content creation, and enhance audience engagement with cutting-edge AI-driven solutions.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Demystify the complex world of Generative AI and understand its core principles.
- Grasp the technical workings of Generative AI in a simplified and accessible manner.
- Learn practical tips on how to effectively prompt AI systems, including hands-on guidance.
- Benefit from the expert’s experience drawn from over 100 trainings and long-term AI implementation missions.
- Explore a variety of AI tools beyond just ChatGPT and Midjourney, including solutions to automate slide creation, generate product descriptions, and more.
- Understand the risks and limitations of Generative AI, and how to mitigate them effectively.
- Learn how to successfully launch Generative AI initiatives while minimizing risks and optimizing time and costs.
Kirthigan Vijeyakumar
Generative AI Trainer & Consultant
Kirthigan Vijeyakumar is a recognized trainer in Generative AI having conducted the most training sessions in France and Morocco.His mission is to democratize its use for companies of all sizes, regardless of their digital maturity or stakes. He has trained over 6,500 professionals and assisted more than 50 companies such as TotalEnergies, L’Oréal, Peugeot, in adopting AI tools to transform their workflows and drive innovation.
