Generative AI : Everything you need to know to master it
11:45 - 12:45
MERCREDI 9 OCTOBRE
Masterclass Synopsis
This session will introduce you to powerful AI tools tailored to the needs of digital marketers, e-commerce professionals, and media experts. Learn to optimize brand storytelling, automate content creation, and enhance audience engagement with cutting-edge AI-driven solutions.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Demystify the complex world of Generative AI and understand its core principles.
- Grasp the technical workings of Generative AI in a simplified and accessible manner.
- Learn practical tips on how to effectively prompt AI systems, including hands-on guidance.
- Benefit from the expert’s experience drawn from over 100 trainings and long-term AI implementation missions.
- Explore a variety of AI tools beyond just ChatGPT and Midjourney, including solutions to automate slide creation, generate product descriptions, and more.
- Understand the risks and limitations of Generative AI, and how to mitigate them effectively.
- Learn how to successfully launch Generative AI initiatives while minimizing risks and optimizing time and costs.