Influence Marketing: Trends and Effective Strategies
12:30 - 13:30
Masterclass Synopsis
This masterclass is carefully designed for marketing and communication professionals who wish to deepen their understanding of influencer marketing and acquire the necessary skills to develop effective and sustainable influencer campaigns. Throughout this experience, participants will be introduced to the latest key figures and trends in the influencer market. They will thus be able to grasp the major challenges that brands face when collaborating with influencers.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- The challenges that brands face in this constantly evolving field
- Current figures and trends in influencer marketing
- Best practices and approaches for a successful effective influencer marketing strategy
- Concrete case studies illustrating impactful influencer marketing strategies.
Safaa Lharti
Lead Strategy
With over 11 years of experience in the communication industry, Safaa Lharti is responsible for the development of 360-degree brand strategies. Passionate about digital communication, especially social media, Safaa has acquired in-depth expertise in understanding the needs and challenges of clients, and actively contributes to the thinking and implementation of brand presence strategies on these platforms.
