Meet our Speakers

As the Reseller & Agency Solutions Manager for GBS/METAP, Tamara led TikTok’s market expansion into Asia and Africa & enhanced reseller performance through targeted training, product education and a comprehensive knowledge hub.Tamara supports in the development and implementation of TikTok’s full-funnel strategy, including Reservation and Auction Ads solutions across the METAP region.

Since the late 1990’s, Laura has worked with customers to solve complex business problems using AI/ML and data analytics.Laura’s subject matter expert on customer analytics solutions brings a wealth of real world experience across a broad range of industries.Since joining AWS in 2019, Laura has held Business Development, Product Management, and Strategic Consulting roles.

Khalid Baddou is a graduate of Al Akhawayn University in Economics and Social Sciences. He is also a graduate of UM6P in Collective Intelligence and from Harvard Business School in Business Management & Leadership.During his career, he was appointed in several senior positions in multinational companies, including Nestlé, Merck and Western Union. His missions covered regional and international environments: Maghreb, Middle East and Africa.Within the different companies and associations in which he is a Board or Executive member, Khalid Baddou has been able to build solid networks in the public and private sectors and to lead groups towards common objectives, which allowed him to implement strategic initiatives with high-impact.He is also the Founding Director of Bridge Africa, a platform that has established a large network of young talents across the continent, supporting their impact-oriented initiatives in relation to education, food security and creative and cultural industries.

Amine Raihani manages the North Africa region at TikTok based in Dubai, TikTok’s regional HQ. As part of the New Markets team, he launched TikTok For Business in Egypt, Morocco, Pakistan, Turkey, and South Africa.He has a solid background in technology and business development, previously working at Meta (Facebook) as a Senior Account Manager, handling business relationships across the Middle East and Africa.His diverse experience and leadership in market expansion makes him avaluable speaker on the intersection of technology and international business.

With more than 25 years' experience in IT, entertainment and esports, Désiré Koussawo is a well-known figure in the French gaming community, the political sphere and among professionals, far beyond esports. Formerly Managing Director of ESL France, a subsidiary of the largest esports company in the world, he is the cofounder and honorary president of Futurolan Association, organizer of Gamers Assembly, the biggest France Lan-Party.Currently President of France Esports Association, Désiré is heavily invested in the development and shaping of esports alongside public actors, from local, national to global. With his last company, SAGES Africa, he’s also involved since 2019 in the development and shaping of esports in Africa.

With nearly 20 years of experience in advertising and media, Amine currently leads Marketing operations for Procter & Gamble (P&G) in the Middle East.As a Former GAM vice president and board member of advertising associations in Saudi Arabia and the UAE, Amine has made significant contributions to the industry. He is an award-winning advertiser recognized across several continents for his innovative and impactful campaigns.

With 10 years at Buzzman—one of France's most creative agencies—as Deputy Managing Director and Head of Social Media, and 2 years at DDB in the same role, Julien then co-founded his own independent creative agency, Grinta, with Mickael Krikorian (ex-Creative Director at Buzzman). He’s shaped campaigns for top brands like Burger King, McDonald’s, Volkswagen, and Uber Eats, earning recognition at festivals including Cannes Lions.Julien is a firm believer in forging powerful emotional connections between brands and real people, creating brands that stand the test of time.

Yesim is a sales, business development, and strategic partnerships professional with over 24 years of experience. She has a proven track record of success in building and growing businesses, transforming companies with digital technologies, and leading cultural and organizational transformation. Prior to joining Digital Turbine, Yesim worked for 16 years at Google, where she successfully built the Google business and digital ecosystem in the market. She also has extensive experience in driving and leading strong cultural and organizational transformation strategies.Yesim served as a Board Member at the Interactive Advertising Bureau (IAB) Turkiye for almost 9 years and is a Founding Member of the ""Women in Tech Association"".She is currently a Board Member at MMA MENA and Member of the ""Women on Board Association, Turkiye.""

A former UN expert, Không-Lô has led strategic missions for UNESCO and advised Fortune 500 companies across Europe, Asia, and Africa.With over two decades of experience, he is a recognized leader in cultural, institutional and technological transformation, particularly in Morocco where he collaborates closely with the government and key institutions. In addition to his role as an educator in Leadership, Management, and Strategy, Không-Lô is an award-winning advocate for Sustainable Development, Poverty Eradication and Fair Trade.He is also a screenwriter and filmmaker, exploring human evolution through films that delve into ancient myths and historical figures.

El Ghali is the Director of Sales and Partnerships for the Middle East and Africa at STATS PERFORM.Stats Perform is the world leader in sports AI. We empower the world’s top sports broadcasters, media, apps, leagues, federation, Brands and teams to win audiences, customers and trophies.

Dr. Kaoutar El Maghraoui is a Principal Research Scientist at IBM T.J. Watson Research Center and an Adjunct Professor of Computer Science at Columbia University.She leads the AI testbed at IBM Research AI Hardware Center, focusing on advancing AI accelerators and systems. Her expertise includes systems research, distributed systems, high-performance computing, and AI hardware-software co-design.Dr. El Maghraoui earned her Ph.D. from Rensselaer Polytechnic Institute and holds bachelor’s and master’s degrees from Al Akhawayn University, Morocco. She has received numerous accolades throughout her career, including the Robert McNaughton Award, the Best of IBM award, several IBM technical accomplishment awards, and the IEEE TCSVC Women in Service Computing award. She is an ACM Distinguished Member, ACM Distinguished speaker, Senior IEEE Member, and an active leader in promoting women in science and technology. She co-chairs the Arab Women in Computing organization and serves on the AFCHIX International Advisory Panel, supporting African women in STEM fields.

With over two decades of experience in the FMCG industry, Laura Hyland has held strategic and operational roles at leading global companies such as GSK, Henkel, and now BIC.Since 2016, she has been a pioneer in driving eCommerce growth, leveraging her expertise in account management, Digital Shelf, Retail Media, Supply Chain, Product innovation, and more. She is currently leading the Global Digital, Brand, and Insights Center of Excellence at BIC, where she oversees the development and execution of BIC’s digital capabilities and commercial strategy in eCommerce, Media, and Marketing.She enjoys working with BIC’s local teams around the world to deliver on BIC’s strategic goals.

Fabien is VP in Vivendi in charge of innovation. He oversees the implementation of new technologies (web 3.0, AI, etc) in businesses. He is also General Secretary of the “Ligue pour la Sécurité du web 3.0” which is the French public-private association to protect users from hacks and frauds (deepfakes, etc).Fabien has been elected Mayor of Verneuil-sur-Seine in 2020. He has also been lecturing in many schools and universities.

Nominated as one of the influential women in sports by the Africa Sports Ventures Group—ASVG, Aicha DIOP has more than 15 years of experience in Branding, Strategy, Digital & Social, Marketing & Communication, and is currently the Marketing Director for Basketball Africa League (BAL).She has previous global experiences such as IBM, Marketing Brand and Strategy at Flash Entertainment Sport and Entertainment company in UAE, Marketing Manager at Sorbonne in the MENA region and others. She is Senegalese and a proud African, but she also considers herself a World Citizen!She was born and raised in the Middle East and Africa, namely in Senegal, Kuwait, Egypt, UAE, Morocco, Qatar, and France. I speak four languages: Wolof, French, English, and Arabic.

Kahi Lumumba, born in 1984, is the co-founder and CEO of Totem Experience Group, a leading digital communication firm with a strong presence across Africa. Under his leadership, Totem Experience Group, with 50 employees and revenues of2M $, has spearheaded groundbreaking digital marketing campaigns for global brands like Visa, Coca-Cola, and Orange.Kahi also founded ADICOM, Africa’s premier digital communication community, which gathers top influencers annually at Adicomdays.His innovative ventures include Totem Factory, a content production studio, and Influence With Impact (IWI), enhancing collaborations with African talents. Recognized as one of Facebook Africa’s ""Top 40 Icons"" and among the ""Top 100 African Entrepreneurs," Kahi is also known for his impactful podcast, ""Entrepreneur State Of Africa,"" which empowers the Pan-African community with valuable business insights.Kahi’s vision continues to drive digital innovation and entrepreneurship across the continent.

Iris Diaz, an award-winning marketing visionary, is the Director of Marketing and Brand for FIFA World Cup 2026, overseeing efforts in USA, Mexico, and Canada. She was previously the first Latina Chief Marketing Officer for the Dallas Maverick and the NBA.Diaz is dedicated to reshaping a diverse sports marketing lense, championing inclusivity, and creating pathways for more women of color in sports. She recently received the highest prestigious OHTLI award from the Mexican Government for her contributions to opening paths for others.

Andy Stalman, one of the world's leading brand experts, CEO of TOTEM Branding, acclaimed speaker and author of three bestsellers.Andy Stalman is a branding authority, a futurist, a world reference in his field. With more than 30 years of experience, he has developed projects on five continents. His work and influence in the world of branding has led Andy to be recognized as one of the world's leading branding experts, and globally referred to as “Mr. Branding”. He is currently co-founder and CEO of TOTEM Branding, recognized as one of the most reputable branding companies in the world.As a famed speaker, he has shared the stage with leaders such as Barack Obama. He is a professor at prestigious business schools.Author of 3 best sellers: “BrandOffOn. The Branding of the Future”, considered one of the most influential books of the 21st century. “HumanOffOn: Is the Internet changing us as human beings?”. AND “TOTEM. Transforming customers into believers”.It has the purpose of creating and transforming brands that bring people together. And the mission to help unlock the power of brands to help leaders, businesses and communities to grow.One of the “100 best speakers in Spain” according to the consulting firm Thinking Heads. Member of the LinkedIn Top Voices program.

Alex SEA is a 20s experienced market intelligence consultant, serving as research and analysis expert for finance, technology and telecom industry in Africa market.He is a prominent figure of fintech industry in French-speaking Africa. With a relentless passion for innovation, entrepreneurship and a commitment to fostering growth in the fintech ecosystem, Alex has made significant contributions as a founder, director, board member, advisor and team leader in various organizations and projects that drive the sector forward.

Aerospace engineer and entrepreneur, ​O​scar ​Pierre began his professional career as an aerodynamics engineer at Airbus, based in Toulouse. After 6 months he decided to look for new challenges and dedicate to creating a new business,and in early 2015, he created Glovo. Previously, while studying, Pierre had already founded Zikkomo.com, a charitable platform in Malawi, and LoveItLocal.es in 2014, a website dedicated to promoting local artisanal businesses. In 2017, two years after launching Glovo, Oscar was named among the most influential young Europeans by Forbes magazine.

Vaeth is the Director of Strategy at an award-winning agency in the U.S. with a passion for building magnetic brands and engaging 360 campaigns. She currently leads a team of social, digital and brand strategists with a singular goal: to create a lasting impression in a disposable culture. She has been fortunate to create strategies for some of the most beloved brands such as Anheuser-Busch, Atlantic Records, Benihana, Mattress Firm, Pizza Hut, Six Flags, Smoothie King, Southwest Airlines, and Twin Peaks. Vaeth is constantly crafting strategies that will break through culture, with her recent work winning an American Advertising Award for the Best AI Campaign.

A 2023 Advertising Age 40 under 40 Honoree, Rob Sender is the Senior Director of Brand and Marketing for the Dallas Cowboys. With over 15 years of experience built from a unique blend of time in agency, Fortune 500 corporate brand and front office environments, Rob has worked across CPG, telecommunications, insurance and sports & entertainment building communications programs for some of the world's largest and most beloved brands. A graduate of both Trinity University and Baylor University, Rob lives in Dallas, Texas with his wife, two young children and never short on energy springer spaniel.

Tyrona Heath is a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology.With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth.Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion.Marketers benefit from Ty’s marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”. Beyond marketing, Ty served as the President of LinkedIn’s Black Inclusion Group (BIG).Today, Ty serves on the Digital Marketing Institute’s Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.

Ali Salhi est le directeur technique (CTO) chez Webloo, une agence de solutions numériques qui collabore avec des entreprises telles que Kylie Cosmetics, e.l.f, et Dupont Registry pour les aider dans leurs efforts technologiques, de branding et de marketing. Avant de rejoindre Webloo, Ali était le CTO de LOOP, une entreprise technologique d'assurance qui utilise l'IA et les données pour créer des produits d'assurance automobile plus équitables pour tous.Ali est également un Google Cloud Champion et a été reconnu par Forbes dans la liste des 30 under 30.

Amine is an accomplished marketer with a proven track record, currently serving as the Chief Marketing Officer at Levitate Group, a Digital Transformation Group offering a blend of creative, tech, and marketing services to some of the biggest brands in the world. Previously, he spent eight years as CMO at AVX Digital, where he played a pivotal role in leading the company until its acquisition by a private equity firm. Amine has also held the position of General Manager at TutorGroup, an EdTech company backed by Alibaba. His experience includes key digital and eCommerce roles at Fortune 500 companies such as Hilton Worldwide and Microsoft.In addition to his executive roles, Amine serves as an advisor to a venture capital and private equity firm and is an advisory board member for the Merchandising and Digital Retailing program at the University of North Texas.

Osamede is an African sustainability campaigner, who is also a commercial thought leader with exceptional advertising and media communication skills. My passion for telling the African story has driven me to visit several African countries. I am currently the President of the Nigeria Advertisers Association (ADVAN) and an executive council member of the World Federation of Advertisers (WFA).

Daniel founded QualiQuanti, a generalist market research company, in 1990. He is the author of four major publications in the marketing field :- Brand Content, How brands are transformed into media, in 2009 - Building Brand Culture : Unlock Your Brand’s Cultural Potential, in 2019. - Brand Content The Keys to an Effective and Sustainable Editorial Strategy, in 2020 - Big Quali The Power of Qualitative Research in the Age of Big Data, in 2022Former publicist (Saatchi, Lintas), Daniel graduated from HEC School of Management and holds master degree of sociology, from Sciences Com’ and the Carat Academy. He is considered the pioneer and expert in brand content in France.

Graduated from the EM Lyon Business School, he began his career in Procter & Gamble sales department. He joined Nestlé in 1994, where he held increasingly management positions in marketing and major account development, in France and then in Asia. Returning to Procter & Gamble, he was appointed head of the Commercial Management for France and Europe for several major accounts and, in 2009, he became the Marketing and Communication Director for Procter & Gamble France and a member of the executive committee.He was also a member of the executive committee of the French Advertisers Association. In October 2012, he was appointed President of Carat France (a subsidiary of Dentsu Aegis Network),a pioneer in media consulting and advertising space buying. In 2013, he also became the Vice-President of the French Media Buying and Consultancy Companies Union (Udecam), and then its President in 2015. In June 2017, he joined the Union of Brands as the Managing Director.

Dr. Ramla Jarrar, the president and co-founder of MASS Analytics, is a key figure in the field of marketing analytics. With a Ph.D. in Data Science from HEC Montreal, she possesses over 20 years of invaluable expertise in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy. As an MMM thought leader, Dr. Jarrar frequently participates as a speaker at prestigious industry conferences, including the Google Summit 2023, the I-COM Summit, the Attribution & Analytics Accelerator, Campaign Briefing, etc. where she shares her experience and insights on Marketing Measurement.Prior to her role at MASS Analytics, Dr. Jarrar served as a partner at renowned international media agencies such as MEC UK/WPP and OHAL/WPP. Beyond her entrepreneurial pursuits, Dr. Jarrar also devotes her time to academia where she gives lectures at Business Schools worldwide.Recognizing the importance of democratizing MMM, she has created a series of informative YouTube videos and Udemy courses on MMM. By making this valuable knowledge accessible to all, she empowers marketers worldwide to leverage data-driven strategies and solidifies her influential position in the world of marketing analytics.

Berna Bodur Frizzi is a thought leader and business developer with over 19 years of experience in the tech and telco industries, helping businesses grow, transform, and innovate. Her previous roles include positions at leading telecom operators in Turkey, such as Turkcell and Turkish Telecom Group, as well as du Telecom in the UAE. For over five years, she has been leading growth partnerships at Meta for the Africa, Middle East, and Turkey regions. Berna is also a leader and advocate for connecting women in the tech industry.

Thebe Ikalafeng is a Hall of Fame global African branding authority and THE leading advocate for a brand-led African agenda. He has been recognized as one of the 100 Most Influential Africans by New African Magazine (UK), Reputation International (UK) and Most Influential People of African Descent (MIPAD)(USA).A trailblazing marketer, since being awarded a Marquette University American Marketing Association for marketing excellence upon graduation in 1992 in the United States of America, he has made a sustained, distinguished and consequential contribution to branding and in reframing the African narrative for over 30 years.He is the founder of The Brand Leadership Group, a multi-disciplinary advisory group at the intersection of strategy, creativity and intellectual property law; the founder of the seminal independent non-profit Brand Africa movement for a brand-led African renaissance and ‘Brand Africa 100: Africa’s Best Brands’ initiative which is widely referenced as the definitive barometer of brands in Africa.He has received Lifetime Achievement awards by Financial Mail AdFocus and the Public Relations Institute of Southern Africa, and an EMY Africa Special Recognition Award in Ghana for driving a brand-led African revolution. He has been to every country in Africa and every continent in the world from Cape to Cairo, and the Arctic in Greenland to Antarctica; trekked the rare silverback gorillas in Rwanda and Uganda; summitted Mt. Kilimanjaro and Mt. Sinai, and jumped the 216m high Bloukrans Bridge bunjee in South Africa, among his many breath-taking adventures to 120 destinations globally.Born and raised in Kimberly, South Africa, he was educated in the USA, Italy and South Africa. He holds BSc Business Administration, MBA and LLM (Intellectual Property Law) degrees. In 2024 the University of Johannesburg and University of South Africa conferred him with honorary doctoral degrees, PhD (Honoris Causa), for his thought leadership and contributions in Africa. A consummate pan-African, “Thebe is Africa,” (TedxGhana) and ‘foremost branding authority in Africa,’ (African Business).