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We are thrilled to announce the evolution of the Moroccan Digital Awards into the African Digital Awards. This significant change reflects our commitment to expanding our scope to recognize and celebrate excellence in the digital sphere across the entire African continent. Originally part of the African Digital Summit (ADS), these Awards have honored outstanding digital achievements within Morocco for several years. This year, we are broadening our horizons to include digital campaigns and initiatives from all African markets, promoting a spirit of continental collaboration and competition. The African Digital Awards will continue to celebrate the most innovative and impactful digital work, setting new standards of excellence. Our goal is to highlight the best practices in the industry and encourage digital professionals and emerging talents to push the boundaries of creativity and innovation.