Meet our 2023 Speakers

Holder of an MBA in international trade and strategy, Léa Gallé has 10 years of experience in international affairs, which have notably led her to live in a dozen countries along her career. Specialist in communication and development strategy, we have today entrusted him with the creation and development of the Business Pole for the Gross Media on the African Continent.

More than 20 years of experience in media buying advice. Passionate about data and technological solutions for the benefit of the return on investment

Ali Seddiki was appointed by His Majesty the King, may God assist him, Director General of the Moroccan Agency for the Development of Investments and Exports in July 2022, whose mission is to prospect and welcome foreign investments that create jobs in Morocco and the promotion of Moroccan exporting companies internationally through the Morocco Now brand.
Previously, Mr. Seddiki was Director General of Investment and the Business Climate at the Ministry of Investment, Director General of Industry within the Ministry of Industry, a department in which he held the positions of director and adviser to the Minister. Mr. Seddiki started his career in a strategy consulting firm.

Ignacio oversees RTVE’s TV, Radio & Digital research teams, leveraging the value of data to steer the broadcaster transformation and to better understand the seismic changes of the Spanish media landscape. He was formerly RTVE Head of Digital and is a member of the EBU Digital Committee

After starting his career in consulting, Smael created WB&C- Digital Full Service Creative & Media Agency in 2010, then Smarteez Digital Factory in 2015. Passionate about innovation and communication, he attaches great importance to sharing and transmission. These are the values that he highlights in his relationships with his clients and his teams.

Hassan Rouissi is co-founder of the group of agencies TNC-thenextclic, Mediamatic and Gear9. Hassan is an entrepreneur and passionate about digital and communication, working for the emergence of a strong ecosystem in Morocco and Africa. After several experiences in the sector of communication and digital, he co-founded the group of TNC agencies - thenextclick, Mediamatic and Gear9 a group of leading agencies operating in Morocco and the region. The group accompanies success several local and international advertisers from different business sectors (Banks and Insurance, FMCG, Money Transfer, Hospitality, Tourism, Transport...).

Yacine manages the Advertising part for TIKTOK at Connectads since 2 years and half for Morocco. He develops sales and advertising spaces in Morocco for agencies and direct clients, to set up the best advertising campaigns and optimize them to the maximum

With over 11 years of experience in the communication industry, Safaa Lharti is responsible for the development of 360-degree brand strategies. Passionate about digital communication, especially social media, Safaa has acquired in-depth expertise in understanding the needs and challenges of clients, and actively contributes to the thinking and implementation of brand presence strategies on these platforms.

Co-founder & Associate Director of Smart StudioHas nearly 30 years experience in the world of media (2M / Al Jazeera within the Qatar Foundation / Medi1Sat).
An international player in the media field
After being appointed as African Media Leader in 2012, he wasdesignated as a Board Member of the All AFRICA Media Group in 2022.
He is also co- chair of AFRICA 2025, a series of conferences on economic and social strategies to accelerate the growth and emergence of African countries.
Mostapha MELLOUK is a graduate of ESCP Paris.

Head of Sales North Africa at Connect ads- Exclusive representative of, Spotify, Twitter , Criteo and others plateforms

From building classified websites to managing ad sales for top platforms across the region from which Spotify since 2020, His work involves staying up-to-date with industry trends and working closely with Partners, agencies and advertisers to set up the best advertising campaigns .

With more than 13 years of experience in the advertising industry, Quods Ouaissi is a seasoned professional who has collaborated with many renowned Moroccan and international brands. She has distinguished herself thanks to her talent for creating innovative and impactful campaigns that have been rewarded with prestigious awards, testifying to her constant commitment to excellence and creativity.

Lead designer d'expériences digitales pour l'agence de transformation digitale Gear9, Drissi Anass a défendu l'importance de l'utilisateur et du client dans les nouvelles stratégies de croissance de marque auprès des leaders des industries du Maroc

Mohamed JOUAHRI is the Managing Director of "Casablanca Events & Animation", Graduated from the Ecole Centrale de Paris, he started his career in finance at the Crédit du Maroc bank. He was appointed CEO of the Maroc Soir group from 2006 until the end of 2013. In 2014, he was in charge of the development and coordination of the African subsidiaries of the BCP group. A man of communication and a member of the FRMA, he was also at the head of the commission for high-level sport and sponsorship.

Osamede is a sustainability campaigner, who is also a commercial thought leader with exceptional advertising and media communication skills. My passion for telling the African story has driven me to visit several African countries. I am currently the President of the Nigeria Advertisers Association (ADVAN] and the VP Africa for the World Federation of Advertisers [WFA] .

Reda is a passionate communication expert who believes that a brand should resemble its audience, speak their language, defend their ideals, and create positive emotions to establish a lasting emotional connection, similar to the bond between two individuals. He founded the strategic communication agency, We Brand, with a mission to create authentic connections between brands and their communities.

James founded MDI (Mobile Digital Insights Pty Ltd) in July 2013 after leaving a global digital role at KANTAR. Now operating out of hubs in Australia, South Africa, Kenya, Belgium and the United States, MDI has formed a reputation of delivering fast turnaround, action oriented, quality insights reports through its innovative approaches to in-the-moment data collection.
MDI counts amongst its client base some of the world’s largest FMCG and QSR brands as well as a swag of regional clients ranging from football leagues to large retailers and NGOs.
In an insights career spanning 30 years, James has specialized in understanding the relationship between people and their mobile devices. He has held several global roles including Head of the TNS Global Technology Practice, Global Head of Emerging and Rapid Growth Markets and Global Head of TNS Connect.
James is passionate, inquisitive and pragmatic and these traits underpin his approach to research engagements and MDI’s culture.

Kofi is the Chief Marketing Officer at DoorDash. He began his career at Leo Burnett Chicago & Leo Burnett London where he worked with Kellogg's, Coca Cola, and Global Giving. Prior to his role at DoorDash, Kofi was VP of Brand & Consumer Marketing at Facebook, having previously served as the company’s Head of Consumer Marketing for internet.org. Before Facebook, Kofi was Chief Strategy Officer at FCB New York. He joined FCB from Bacardi Global Brands, where he was the Global Communications Director for the Rum category and the architect for the reinvention of the Bacardi brand.
As the Founder and Managing Director of Publicis West Africa, Kofi created and launched the first majority-owned network agency on the African continent. As the Senior Strategic Planner on Nike at Wieden+Kennedy, Kofi crafted the strategy for Nike’s global Beijing Olympics campaign.
In 2014, Kofi was named to Ad Age’s “40 under 40” list of young marketing stars. In September 2017, Kofi won ADCOLOR’s “Rockstar” Award. In 2020, Kofi was named to Business Insider's list of "25 CMO's To Watch" and honored with AdWeek's "Brand Genius" award. And in 2022, Kofi was recognized as one of Business Insider’s “Most Innovative CMO’s”.
Kofi has a BA in Economics and International Studies from Macalester College, where he now sits on the Board of Trustees. He serves on the Board of Population Services International - the global health and human services NGO dedicated to improving the lives of the world’s most vulnerable populations. He is also on the Board of Vital Farms - a Certified B Corporation that brings ethical food to the table in order to improve the lives of people, animals, and the planet. Kofi lives in South Orange, NJ with his college-sweetheart-turned-wife Kate, and their rambunctious young sons, Marlowe and Miles.

Julien spent 10 years at Buzzman, from community manager to the Head of Social Media. Julien develops some strategies for Burger King®, Orangina, Huawei, Nescafé, Milka, Tippex… The Burger King® - Angry Tweets, Last Comment and #JeNeSupportePasLesBleus campaigns for the Elle’s imagine’nt association have particularly marked his career.
In 2017, Julien joined DDB as Deputy General Manager to create and structure the agency's social media division and worked for McDonald's, Volkswagen and ubisoft.
Buzzman calls him back in 2020 to take over the division which now has around thirty people and which supports brands such as PMU, Burger King®, Boursorama Banque, Camaieu, Uber / Uber Eats.

Iris Diaz is an award-winning marketing leader who currently sits as the Chief Marketing Officer for the Dallas Mavericks, becoming the first Latina to hold this position. Her professional interests are organizations that she is apart of such as Women In Sport & Events (WISE), Latinas in Progress (LIP), Hispanic Women of North Texas, The Dallas Summit, Hispanic 100, St. Jude Noche de Esperanza and on the Governing Board for Pro Sports Assembly.

Sanaa is the founder and CEO of Digital Tribe. She is a digital strategy and e-commerce consultant, and organizes B2B events in the digital and marketing fields.
Sanaa also designs and conducts customized digital training and conferences for companies. Sanaa brings over 15 years of diverse experience in digital marketing, media, marketing, communication, strategy, digital transformation, and upskilling.
She has worked as a Digital & E-commerce director in multinational companies, particularly in the food and beauty industries such as Danone and L'Oréal. In these organizations, Sanaa has served as a digital evangelist, working with top management and teams on various strategic initiatives to accelerate digital transformation.
Driven by her values of passion and sharing, Sanaa is dedicated to imagining, creating, and investing in various projects, especially toward marketing, digital, and communication decision-makers communities.

Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become. Written two books: Goodvertising & The Hero Trap

Leading since 3 years the Morocco & Mauritania business with our bottling partners and positioning Morocco on a sustainable & profitable growth path. He managed to turn around the business in Morocco and reaching all time high record sales in 2022.
Mehdi brings over 20 years of diverse experience in Marketing, communication, strategy, Commercial leadership, Customer Management and Franchise leadership in FMCG companies such as Bongrain, Danone, Nestlé and The Coca-Cola Company since 2008, across Morocco and other North & Equatorial Africa counties.
In his last assignment as Morocco Customer & Commercial Leadership Director, Mehdi succeeded in putting in place a 3 years Commercial strategy roadmap and a new KO commercial organization tailored to bring added value to our bottling partners in key areas of expertise.
Prior to that, Mehdi served in different marketing and strategy roles with increasing local and regional responsibility until leading the Marketing function for Morocco as Marketing Director.
Mehdi is passionate about the company, the bottlers, the partners, the business and genuinely cares about the people and their development. Mehdi holds a Bachelor degree in Business Administration and Marketing from ISCAE Casablanca and is a Lycée Descartes Rabat alumni. Married and father of 2 boys.

Badr Bouslikhane joined Jumia in May 2021, where he serves as CEO of Jumia Morocco. Before, Badr was the Chief Revenues Officer of Avito, the first online classified ad site in Morocco. As a founding member, he played a key role, from 2013 to 2021, in building and developing the different monetization initiatives and assets across the organization.
In 2010, Badr left his mark in the banking industry with a strong experience at BMCI (Moroccan Branch of BNP Paribas) by working on Multichannel Business Development and digital transformation topics.
He holds a Certificate in Global Management from INSEAD, a Master’s degree in Management and Economics of Innovation from Chalmers University of Technology, and an Engineering degree from ESIEE-Amiens.

Malak works as an Account Strategist at Google focusing on helping businesses across the MENA region accelerate their growth through tailored performance -driven strategies .
Malak holds a BBA from Al Akhawayn University in Morocco and an MSc in Marketing & Sales Management from EAE Business School in Barcelona and prior to her current role in Ireland, Malak worked in several consulting and marketing positions in Spain and Qatar where she helped her client grow, scale and expand

As a Customer Solutions Account Strategist at Google and an entrepreneur, Mimi strives everyday to empower her clients with insights and automated search and video strategies that drive revenue and growth.
She has B.A. in Marketing & Mass Communication as well as Aviation& Airways Management & operations from Abu Dhabi University in UAE
prior to moving to google in Ireland Mimi worked as Marketing Manager for several Media agencies & production houses where she produced and drove traditional media, influencer & digital campaigns across various industries and verticals in the MENA region.

Elodie has been at Google for 3.5 years, helping new advertisers in the Middle East and North African region grow their businesses online through Google Ads solutions, focusing on a tailored approach to their business model.

Zakaria Ghassouli is a founding member of Avito.ma, a leading marketplace in Morocco that was launched in 2012. He played a key role in the merger of Avito and Bikhir in 2014 and became CEO of Avito in July 2017 where he led the verticalization and mobile shift strategies in the first years.
Prior to Avito, Zakaria founded and managed an online document sharing platform for students and worked as a consultant and digital project manager for various clients.
He holds a Master's degree from Cadi Ayyad University and was a post-graduate researcher at the Ted Rogers School of Management/Ryerson University in Canada.

Asmaa Fenniri has 19 years of professional experience with a successful track record in Digital Marketing and Digital Transformation Projects across competitive industries such as Airline Industry, Telecoms, Financial Services and Education.
Currently, at Honoris United Universities, the largest Pan-African educational network, she is leading Digital Marketing and Innovation and contributes to the Digital transformation roadmap.
Asmaâ is a board member of “La French Tech Maroc” that aims to foster collaboration within the digital ecosystem in Morocco.

Yasmen is a Digital Growth consultant at Google and specializes in onboarding high-potential businesses onto the exclusive Google Growth program.
She has an MSc in International Marketing from King's College London.
She has previously worked in various consulting, advisory, and business development roles across industry verticals, where she helped with growth in the Middle East and Africa.

Jean-Jacques, or “JJ” as he is better known, is the co-Group Chief Marketing Officer of Jumia Group (NYSE: JMIA). JJ is an early Jumia team member, having had stints as CEO and Co-founder of Jumia Angola, Managing Director of Jumia Market Kenya and CEO of Jumia Senegal between 2014 and 2018 before embarking on a journey as Head of Private Partnerships at Zipline ,a Silicon Valley based company that operates the world’s only drone delivery system at national scale to send urgent medicines, such as blood and vaccines.
He returned to Jumia in 2019 as Chief Marketing Officer in Kenya and progressed into Group VP Marketing overseeing Sub-Saharan African countries before moving to the Group CMO role.
He also possesses experience from EY (Luxembourg) as a Financial Auditor and from Thomson Reuters (UK) in a past life.

Luc is a marketing and research expert with experience in most specialties: consumers understanding, consumer experience, brand health, advertising, and media alike.
Luc has held several positions in Canadian and international organizations, on consulting as well as advertisers and agency side. In his 25 years of experience, he has worked in most sectors (FMCG, Finance, Telco, Tourism, Energy and many others).
Luc is currently managing Ipsos in Morocco and Algeria. He is also the General Secretary of the AMISE.

Hasna is the Marketing Director for Beko North West Africa.
Through her journey of more than 15 years in communication and marketing in Morocco and abroad, she had developed strong leadership skills and the ability to operate efficiently and successfully in large, complex, and global organisations.

Dr. Ramla Jarrar is the co-founder and president of MASS Analytics. She has a Ph.D. in Quantitative Methods from HEC Montreal and over 17 years of experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy in diverse industries.

Ty is passionate about connecting people with information needed to make intelligent decisions, studying the future of B2B marketing and decision making. An award-winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top 50 B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives and experts.

Amine currently manages business partnerships across North Africa with key advertisers and agencies at TikTok.
He overlooks commercial partnerships in Morocco. Prior to this, Amine was managing business partnerships at Meta for the Middle East and Africa.

Emmanuel Vivier, is the cofounder & principal analyst of the HUB Institute, one of the leading worldwide digital & sustainable "think tank". The HUB Institute assisting more than 120 leading organizations in accelerating their digital & sustainable transformation. The HUB Institute is organizing more than 150 online and offline events & conferences a year. It trains more than 10.000 executives. Emmanuel is a renowned expert, speaker and author around innovation, digital transformation, web3.0 and sustainability.

Hamza Naciri Bennani is the General Manager of Glovo Morocco, responsible for defining the country's strategic priorities and leading the next phase of the company's growth in Morocco in a sustainable and socially responsible way. Before joining Glovo in Morocco, he was the General Manager for Glovo in Tunisia, successfully piloting the company's launch in the Tunisian market.

Marketing leader with over 18 Years of experience in MENA working for The Coca-Cola Company. Recently joined Danone in Morocco as CMO to lead the company’s turnaround. Passionate about building businesses through building brands and growing talents

Secretary-general, Paris Interdisciplinary University
Affiliate Professor, Mohammed VI Polytechnic University
Futurist. Mathematics and computer sciences graduate as well as a graduate in political sciences, management, human paleontology and philosophy of science. Founder of the Interdisciplinary
University of Paris.
Author of bestsellers in philosophy of science and foresight, including “Les Clés du Futur”, forward by Jacques Attali.

Ali Salhi is the CTO at LOOP, an insurance technology company that leverages AI and data to create more fairly priced auto insurance products for all.
Prior to LOOP he created a set of proprietary machine learning models to predict car crashes on the roads.
Ali is also a Google Cloud Certified Fellow and a Forbes 30 under 30 recipient.

Achieng is the Founder and CEO of Digital Beehive, a strategy and digital marketing consulting firm that works with organisations with a mission to create social impact.
Achieng’s extensive experience across the continent of Africa has inspired her to work with African SMEs in the development of business and marketing strategies, as well as training teams in strategy, marketing and communications for impact and success.

Michel (Ex- Liberation, ex-Microsoft) has + 30 years of career in media monetization. He is the founder of The Societies.media, a website that provides BtoB content dedicated to Digital Advertising ecosystem and also societal topics (Diversity, Dustainability,…). Michel has been also the advisor of key Ad Tech companies in their development in France (Index Exchange, Pubmatic, Improve Digital, Smart Adserver…)

Karin is the Chief Growth Officer at Kantar working across markets from South Africa to Pakistan, Nigeria to Kenya and more. In addition she is the MD for West, East and Central Africa. An inspirational business leader, Karin has over 25 years of experience in driving marketing, strategic growth, communications, and customer experiences that deliver business results for local and multinational clients. She is passionate about her clients and focuses on helping them harness the power of digital, AI and mobile to achieve better insights and turn these into business opportunities. Karin has multi-sector experience including fintech.
Karin honed her cultural sensitivity and love for the MEA region in a three- year stint in living in Istanbul Turkey where she served as Chief Client Officer for Kantar META. She was responsible for leading global and regional client relationships and supporting them in driving in their growth agenda and activities in the region.
Karin is a longstanding ESOMAR Member in Africa and was the Large Companies representative on the board of the South African Marketing Research Association (SAMRA) for a number of years. She sits on the measurement board for the IAB.
Karin graduated from the University of the Witwatersrand with a Bachelor of Commerce majoring in Marketing and Finance.

Nabil HAFFAD, entrepreneur in Martech and Customer Management Experience (CX) technologies, is a renowned expert in digital transformation and customer experience management. Strong nearly 25 years of professional experience and having held general management positions in several companies, Nabil succeeded in restructuring and upgrading activities with results convincing.
As founder and partner of Digital Invest, Nabil is recognized for his deep knowledge of transition issues. Its strategic approach, expertise in digital transformation and its pragmatic and operational approach enables its customers and partners to make the most of taken advantage of digital technologies to structure their organization, increase their turnover and improve their customer experience. Digital Invest has stakes in several companies specializing in digital marketing, social listening, data science and artificial intelligence.
Nabil is regularly invited to give conferences on the subjects of digital transformation, customer experience and Martech. He is also a regular contributor to several media first order on these subjects.

Entrepreneur, expert consultant in strategy, marketing/branding, innovation and digital transformation. CEO and co-founder of the consulting firm Officium, Reda TALEB is a recognized expert in the fields of business strategy, governance, marketing/branding and innovation.
A graduate of prestigious Moroccan and international universities and business schools, he has worked, with superb achievements, in various large consumer, distribution and consulting companies, in Morocco and abroad (including Procter & Gamble, Centrale Laitière - Danone, Marjane, etc.).
He acts as a consultant/coach for several international companies and organizations, mainly in Africa, Europe and the Middle East, and acts as an administrator. Very active in mentoring project leaders/startups, Reda was vice-president of the Kluster-CFCIM program; today he is acting general secretary of “La French Tech Maroc”.

Co-founder & Principal of The Infinite Agency, Jonathan has been honored as a 40 under 40 nominee and has been a keynote speaker for the American Advertising Federation. Ogle has created campaigns, strategies and award-winning work for brands like Anheuser-Busch, Atlantic Records, Balcones Distillery, Benihana, ESPN, Fanduel, Southwest Airlines, Mattress Firm, Pizza Hut, Smoothie King, and Vari.

At the bitcoin association Thomas, Thomas is playing a leading role to develop tools, knowledge and advocacy for Bitcoin SV to be adopted by enterprises. He has an entrepreneurial background with 3 companies sold and is part of the blockchain / web3 industry for more than 5 years developing blockchain products, advising businesses on how to implement blockchain, teaching in universities and creating blockchain new ventures.

Baha Hamadi is Founder & Managing Director of Keel Comms, Board Member of the Public Relations & Communications Association (PRCA MENA) and a member of the World Economic Forum’s Community of ESG Practitioners. He also serves as a mentor for Dubai Chamber’s Centre for Responsible Business.

Amine is an award-winning marketer who specializes in helping companies transform their digital presence and provide online experiences that help businesses grow. Prior to joining AVX Digital, he was a General Manager at TutorGroup, an EdTech company backed by Alibaba, and has worked for Fortune 500 companies, including Hilton Worldwide and Microsoft in various Digital and eCommerce roles. . Amine is also an advisor to a VC and Private Equity firm and is an advisory board member of the Merchandising and digital retailing of the University of North Texas.

Shanghai-based enrepreneur, and Founder of Eastheimer International, a training and consulting company providing services to Chinese companies growing overseas. He served Alibaba, Shanghai Auto, China General Nuclear Group, Made-in-China.com, Chambers of commerce, and many others. Abdelhak is a graduate of Texas A&M University and KEDGE Business School.