How to increase media efficiency through marketing mix modeling
Masterclass Synopsis
Discover 4 ways marketing mix modeling (MMM) can help brands: 1- Disentangle main sales drivers 2- Measure ROI and CPA 3- Optimize media spend. 4- Run simulations and predictive analysis
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Understand the concept of Marketing Mix Modeling (MMM) and how it fits into the overall marketing strategy and measurement framework.
- Discover how MMM can deliver growth and support brands through a real case study.
- Recognize the key ingredients to run successful MMM projects.
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Thursday 2 March
17:30 - 18:30 - 17:30 - 18:30
Ramla Jarrar
Co-Founder & President
Dr. Ramla Jarrar is the co-founder and president of MASS Analytics. She has a Ph.D. in Quantitative Methods from HEC Montreal and over 17 years of experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy in diverse industries.
Inscriptions aux Masterclass au plus tard le 1 er Mars à Midi.
Les places étant limitées à 25 personnes maximum par Masterclass, merci de vous inscrire que si vous êtes sûre d’assister à la Masterclass de votre choix.