Future-Proof Marketing: How Gen Z, Alpha, and AI Are Shaping Tomorrow’s Brands
Masterclass Synopsis
Step into the future of marketing, where Gen Z and Alpha dictate the rules of engagement, and AI powers creativity at a level we’ve never seen before.This isn’t just about keeping up with trends, it’s about leading the charge.In this masterclass, you'll get access to advanced tools and strategies that blend data, culture, and innovation. You'll Learn how to level-up your marketing game and be 10 steps ahead in your industry.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Master digital habits and cultural forces to become tomorrow’s brand champions.
- Use the latest AI tools to predict trends and drive ROI.
- Create value-driven marketing campaigns.
- Unlock creator engagement strategies to build trust.
- Leverage real-time data and analytics to make agile marketing decisions.
- Blend human creativity with AI-powered content to create experiences that are both personalized and scalable.
Saadia Karam
CEO & Founder
Saadia Karam is a global digital executive and founder of Colibri Media Group, a boutique-firm in marketing innovation and digital transformation.With 17 years, leading strategies at global platforms like META, Microsoft and TikTok, she blends deep industry knowledge with a passion for empowering businesses to thrive in an ever-evolving digital world. Saadia's leadership has made her a trusted voice in shaping the future of digital across Africa, Europe, and the Middle East.
