Music Streaming platforms, a new way to connect with your audience
14:30 -15:30
Masterclass Synopsis
Music streaming platforms have come a long way since the early days of online music sharing. The evolution of these platforms has seen significant changes in the way music is consumed, shared and advertised to audiences. In this masterclass, I will discuss the history and evolution of music streaming platforms with a focus on Spotify and how this platform is great way for brand to connect with their audience.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Understand the evolution of music streaming plateforms
- Understand the user experience on Spotify and how it has a positive effect on the effectiveness of advertising
- Learn about advertising opportunities and targeting options available on Spotify
- Spotify ad formats
- Identify best practices and provide some examples of successful campaigns
Ismail Essaadi
Sales Manager North Africa
De la création de sites Web classés à la gestion des ventes d'annonces pour les meilleures plateformes de la région dont Spotify depuis 2020, son travail consiste à se tenir au courant des tendances du secteur et à travailler en étroite collaboration avec les partenaires, les agences et les annonceurs pour mettre en place les meilleures campagnes publicitaires.
Achraf El Filali
Head of Sales North AfricaHead of Sales North Africa at Connect ads- Exclusive representative of, Spotify, Twitter , Criteo and others plateforms
