Spotify : Beyond Music
15:45 - 16:45
MARDI 8 OCTOBRE
Masterclass Synopsis
In the expansive world of music streaming, audio ads offer brands a powerful way to connect with listeners.Explore the transformative power of audio advertising and its potential to create deeper, more personal connections with listeners.This masterclass will explain how to craft engaging ads, from traditional to immersive 3D and 8D formats. Learn why podcast advertising matters, how Spotify influences consumer decisions, and discover innovative tools that will make your brand stand out of the crowd.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Learn how audio advertising creates personal and intimate connections with listeners, enhancing brand recall.
- Gain knowledge of various ad formats (normal, 3D, and 8D), and how sound effects and music can elevate your advertising.
- Get to know the core creative aspects of digital audio advertising.
- Understand why podcast ads are effective and learn strategies for promoting podcasts on Spotify.
- Discover insights about Gen Z’s streaming habits and preferences.
- Explore how Spotify impacts decision-making at every stage of the consumer journey.
- Explore out-of-the-box ideas like creating interactive landing pages and branded profiles for enhanced audience engagement.
- Review successful audio advertising campaigns and learn how brands have effectively utilized Spotify’s platform to engage listeners.
