How to increase media efficiency through marketing mix modeling
17:30 - 18:30
Thursday 2 March
17:30 - 18:30
17:30 - 18:30
Masterclass Synopsis
Discover 4 ways marketing mix modeling (MMM) can help brands: 1- Disentangle main sales drivers 2- Measure ROI and CPA 3- Optimize media spend. 4- Run simulations and predictive analysis
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Understand the concept of Marketing Mix Modeling (MMM) and how it fits into the overall marketing strategy and measurement framework.
- Discover how MMM can deliver growth and support brands through a real case study.
- Recognize the key ingredients to run successful MMM projects.
Ramla Jarrar
Co-Founder & President
Dr. Ramla Jarrar is the co-founder and president of MASS Analytics. She has a Ph.D. in Quantitative Methods from HEC Montreal and over 17 years of experience in Marketing Mix Modeling (MMM), predictive analytics, budget optimization, and marketing strategy in diverse industries.
