In this hands-on masterclass Thomas Kolster, a.k.a. Mr. Goodvertising, shows how to build an authentic, people-first brand. It's not about making people believe in your brand's purpose, but rather making them believe in themselves and their ability to bring about change. The masterclass will provide you with the Arrow-model to create a real brand transformation as well as tools to create relevance and avoid purpose-washing. The latter part of the workshop will focus on how to empower people across the marketing mix with Kolster’s proprietary tool The Wheel. This masterclass is for everyone working in advertising and branding curious about how to create meaningful brands and the activation that follows.
At the end of the Masterclass, participants will be equipped to :
Author and Purpose Pioneer
Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become. Written two books: Goodvertising & The Hero Trap
Les places étant limitées à 25 personnes maximum par Masterclass, merci de vous inscrire que si vous êtes sûre d’assister à la Masterclass de votre choix.