Generative AI : Everything you need to know to master it
Masterclass Synopsis
This session will introduce you to powerful AI tools tailored to the needs of digital marketers, e-commerce professionals, and media experts. Learn to optimize brand storytelling, automate content creation, and enhance audience engagement with cutting-edge AI-driven solutions.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- Demystify the complex world of Generative AI and understand its core principles.
- Grasp the technical workings of Generative AI in a simplified and accessible manner.
- Learn practical tips on how to effectively prompt AI systems, including hands-on guidance.
- Benefit from the expert’s experience drawn from over 100 trainings and long-term AI implementation missions.
- Explore a variety of AI tools beyond just ChatGPT and Midjourney, including solutions to automate slide creation, generate product descriptions, and more.
- Understand the risks and limitations of Generative AI, and how to mitigate them effectively.
- Learn how to successfully launch Generative AI initiatives while minimizing risks and optimizing time and costs.
Kirthigan Vijeyakumar
Consultant et formateur en IA Générative
Kirthigan Vijeyakumar est un formateur reconnu en Intelligence Artificielle Générative, ayant conduit le plus grand nombre de sessions de formation en France et au Maroc.Sa mission est de démocratiser l'utilisation de l'IA pour les entreprises de toutes tailles, indépendamment de leur maturité numérique ou de leurs enjeux.Il a formé plus de 6 500 professionnels et aidé plus de 50 entreprises, telles que TotalEnergies, L’Oréal, Peugeot, à adopter des outils d'IA pour transformer leurs flux de travail et stimuler l'innovation.
