Influence Marketing: Trends and Effective Strategies
12:30 - 13:30
Masterclass Synopsis
This masterclass is carefully designed for marketing and communication professionals who wish to deepen their understanding of influencer marketing and acquire the necessary skills to develop effective and sustainable influencer campaigns. Throughout this experience, participants will be introduced to the latest key figures and trends in the influencer market. They will thus be able to grasp the major challenges that brands face when collaborating with influencers.
Learning Outcomes
At the end of the Masterclass, participants will be equipped to :
- The challenges that brands face in this constantly evolving field
- Current figures and trends in influencer marketing
- Best practices and approaches for a successful effective influencer marketing strategy
- Concrete case studies illustrating impactful influencer marketing strategies.
Safaa Lharti
Lead Strategy
Forte d'une expérience de plus de 11 ans dans l'industrie de la communication, Safaa Lharti est en charge de la conception des stratégies de marque en 360. Passionnée par la communication digitale, particulièrement par les réseaux sociaux, Safaa a acquis une expertise approfondie dans la compréhension des besoins et des enjeux des clients, et contribue activement à la réflexion et à la mise en place de stratégies de présence des marques sur ces plateformes.
